July 25, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Study: Social Media, Websites, Email Are Top Channels Used by Medium-to-Large Digital Marketers (July 25, 2018)
LSA Insider: “In an increasingly omni-channel world, marketers must invest in multiple digital media channels. But where they should invest is not always where they do invest.”
Voice Control Forces Marketers to Think Differently (July 25, 2018)
eMarketer: “Research conducted in the US by PwC in February 2018 found that searching for information, playing music, sending messages and shopping were among the activities conducted by large percentages of voice assistant users.”
Yext Launches Integration With Amazon Alexa (July 25, 2018)
GeoMarketing: “As a result, businesses can now feed their digital knowledge directly to Alexa — a big step in an increasingly voice-first world.”
Google Ads arrives. So long, AdWords (July 25, 2018)
Search Engine Land: “The new Google Ads logo appears at the top of the platform’s web interface on the initial welcome page, and the Google AdWords Twitter account has been replaced by a Google Ads account. Followers were automatically transferred.”
Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177% (July 24, 2018)
Marketing Land: “Ad spend on Instagram grew four times that of Facebook year over year, while YouTube advertisers spent nearly triple what they did last year.”
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