July 11, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Local Campaigns: Google Automating Ads for SMBs and Everyone Else (July 11, 2018)
LSA Insider: “At its Google Marketing Live event (formerly Google Next) yesterday the company announced a number of new ad units, tools and analytics.”
Study: 57% of US Internet Users have Given Voice Commands on a Smartphone (July 11, 2018)
LSA Insider: “Consumers are becoming increasingly more comfortable with utilizing voice search and research has suggested that by 2022, there will be 870 million voice assistant devices in the US.”
How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’ (July 11, 2018)
Street Fight: “About $3.7 trillion is spent annually in consumer purchases in the U.S, according to Deloitte. But it’s often forgotten that only $300 billion of that (8%) is spent on e-commerce. This means that offline brick-and-mortar spending—though often overshadowed by its sexier online counterpart—is where the true scale occurs.”
Improving the customer experience means getting search right (July 11, 2018)
Search Engine Land: “As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.”
PlaceIQ: Making Location Data The Essential ‘Building Blocks’ For Marketing Decisions (July 11, 2018)
GeoMarketing: “With spending on location-targeted mobile ads (including pure play, radio, television and newspapers) set to reach $38.7 billion by 2022, location marketing has expanded far beyond the “serve a customer a coupon” use case of the early smartphone era.”
Google Adds “People Also Search For” Box to Paid Search Results (July 11, 2018)
Search Engine Journal: “Google has added a new feature to paid search results that was previously displayed only in organic search snippets.”
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