July 20, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Survey Finds Most Brands Will Spend More On Influencer Marketing (July 20, 2018)
MediaPost: “Multinational brands are planning to increase their spending on influencer marketing in the next 12 months, with 65% aiming to spend more, according to new research from the World Federation of Advertisers (WFA).”
Demographics still lead for marketers’ data investments, study finds (July 20, 2018)
Marketing Dive: “As consumers demand greater, more granular personalization, marketers are increasingly leveraging data to inform their messaging and campaigns. However, the Lotame analysis highlights how much of that data continues to be broad and demographic-based, focused on factors like age and gender.”
Study: Mobile dominated competing retailers’ impressions on Amazon’s Prime Day (July 19, 2018)
Mobile Marketer: “While mobile shopping continues to grow, the BIScience analysis reveals that desktop display is still a valuable format for Amazon and other retailers, as shoppers often rely on both mobile and desktop during a shopping session.”
Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project (July 20, 2018)
MarTech Today: “The open-source initiative aims to build a framework that makes it easy for people to transfer their data between online services.”
Bing Ads Can Now Have Security Badge Annotations (July 18, 2018)
Search Engine Journal: “Bing Ads advertisers can now add a new type of annotation which lets searchers know that a site is secured.”
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