July 17, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
What Brands Need To Know About The Emerging Voice-First Era (July 17, 2018)
GeoMarketing: “It seemed like the number of Amazon Echo and Google Home devices installed in the U.S. practically grew overnight last year, rising from 20 million in the third quarter of 2017 to more than 30 million in the fourth quarter.”
Report: Google’s mobile search results now show image thumbnails 45% of the time (July 16, 2018)
Search Engine Land: “There was a 183% increase in the chances you’ll see an image thumbnail in the mobile Google Search Results.”
Artificial intelligence for marketers (July 16, 2018)
Search Engine Watch: “It’s predicted that the world of AI is only going to continue to grow until it’s incorporated into most aspects of our business and personal lives. Biz Journals anticipates that “62% of enterprises will use AI technologies by 2018”, which has increased from the 38% of businesses that were using it in 2017.”
Does Google Really Need a Social Network to Succeed at Local? (July 16, 2018)
Street Fight: “Google doesn’t need a “social angle” to build an incredibly compelling local product, with better results than a local-product-within-a-social-product could deliver.”
Zenith: Consumers Spend 67 Minutes Watching Online Video Daily (July 16, 2018)
MediaPost: “The rapid rise in video viewing makes online video the world’s fastest-growing advertising format with global viewers spending an average of 67 minutes a day watching content.”
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