Getting Found Locally: Where Your Customers Are Looking

Does your business cater to local customers? If so, you need to implement various SEO tactics to ensure that local customers can find your website when they search online for the types of products and services you offer. Not having a website that’s optimized for local search today is the 1990s equivalent of not being listed in the Yellow Pages. According to the Kelsey Group, 74% of Internet users perform local searches, and according to a study by TMP and Comscore, 82% of local searchers follow up offline with an in-store visit, phone call or purchase. So, if you want to boost your bottom line and make the most of your online marketing efforts, make sure that your website is found wherever possible by local consumers. Use Local Keywords In order to drive local traffic to your website, incorporate local keywords into your website’s content, title tags, and meta tags. Perform keyword research to determine what keywords local customers are using to find websites like yours. Local key
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Why You Should Learn to Love Google+

Social media marketing has taken the world by storm. One of the latest networks to hit the social networking scene is Google+, which is Google’s attempt to dominate not only search, but also social media. Although Google+ has nowhere near the same following as Facebook or Twitter, you should learn to love the network for various reasons. Increase Your Visibility on Google One of the primary benefits of Google+ for businesses is that it enhances your Google presence. If you have a Google+ profile, you can link it to your website using the authorship markup so that your Google+ avatar shows up in the search results. Google results that are accompanied by an avatar have a higher click-through rate. If you have a presence on Google+, your website will receive more traffic from Google, as Google+ profiles tend to rank well in Google. Expanding your Google+ following can also help you drive more search engine traffic to your website because of a feature called Google Search Plus Your Worl
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Why You Need to Keep Your Site Updated with Fresh Content

The Need For Fresh Website Content Fresh content has long been a crucial aspect of building your business’s online presence. But with recent changes to Google’s algorithm, updating your site with fresh content has become more important than ever before. Google now evaluates all of your content for freshness and scores each page depending on the type of search query. Search queries that always require fresh content include recent events, hot topics, regularly recurring events (e.g., the Olympics), and frequently updated topics (e.g., product reviews). That being said, old, authoritative content is more favorable than new content for certain queries. Web pages are given freshness scores based on their inception date, or the date when Google’s search bots first indexed them. Freshness scores can boost a web page’s rankings for certain queries. As the freshness score degrades over time, its ability to boost rankings for those queries decreases. The amount of change on a web page a
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Video Marketing

Check out our latest video production portfolio: Video Portfolio Why Video Marketing? Did you know? ◾Video increases the chance of a first-page Google result by 53x (Forrester). ◾Video in search results have a 41% higher CTR than text (ReelSEO). ◾Video in email marketing has shown to increase CTRs by 96% (Implix). ◾Visitors who watch a product video are 85% more likely to buy (Internet Retailer). ◾Because YouTube is the second largest search engine in the World. ◾Because Video SEO is extremely important for organic results in the hands of Video SEO (VSEO) experts. ◾“Over 70% of all web usage and over 50% of all mobile device usage is now video viewing – and it is forecasted that 90% of consumer IP traffic (the majority of total IP traffic) will be video in 2014.” Source: “Cisco Visual Networking Index: Forecast and  Methodology, 2014-2015.” ◾Video marketing is cost effective. You can produce more and better results through the production and distribution of
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3 Things Too Many Business Owners Don't Understand About Search Engine Optimization (SEO)

Search engine algorithms are a bit like the tax code: You have to stay on the right side of them to succeed and keep your company out of trouble, but most business owners don't understand them as well as they would like. In fact, for all of the ambitious entrepreneurs we meet who want to enjoy the huge benefits that come with a high search engine ranking (like a steady 24/7 flow of qualified buyers), too many of them have big misunderstandings about the SEO process. And unfortunately, the things they don't know can hurt them, especially since they can lead to bad decisions. To help you avoid making the same mistakes, here are three things too many business owners don't understand about search engine optimization: 1. It's not something you do once. Search engine optimization isn't so much an activity as it is a process. Lots of business owners think it's simply a matter of "getting the top spot on Google." That's certainly a good goal, but even smaller, incremental improvements can lea
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3 Ways to Boost Your Small Business Profits With a Mobile App

As 2014 gets into full swing and millions of iPhones, iPads, Androids, Kindles, and other web-ready mobile devices continue to fly off the shelves, lots of small business owners, managers, and executives are looking for ways to take advantage. But what can small businesses do besides launching a mobile business website?The easy answer is to develop and introduce a custom mobile app. If you haven't given the idea of developing your own mobile app much thought, you aren't alone – a lot of the men and women we talk to assume that the process must be more complicated and expensive than it actually is. But, not only is custom app development affordable, but it opens the door to small business profits in three different ways: 1. The sale of the app itself. Although some apps have been successful enough to make their owners and developers fabulously wealthy, most that succeed provide profits through regular monthly income. If you have a unique and interesting idea, there might be an opport
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What Does It Take to Get Ahead in Local Search Engine Optimization?

Local search engine optimization – the process of having your business be found online by buyers in your neighborhood – is a huge trend right now, and for great reason: Google tells us that more than 80% of all inquiries from its home page have some sort of location element to them. And even for the ones that don't, the major search engines factor in the user’s geography, anyway. But for all the great focus on this marketing method, there is a little bit of confusion about the best way to take advantage. Getting ahead in local SEO requires more than just putting the name of your city and a few places on your website, although that's not really a terrible place to start. Here are a few other steps you'll definitely want to take to have shoppers in your city finding you via Google, Yahoo, and Bing: Add geographic keywords to each page on your small business website. Obvious examples would be your city and street name, along with other more complete keywords, like "Allentown restau
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Benefits of PPC Adverstising

Benefits of PPC Advertising More and more businesses are realizing how Pay-Per-Click (PPC) advertising can complement their "organic" SEO. PPC provides instant, targeted traffic. Edward Kundahl, Ph.D., M.B.A.www.BusinessCreatorPlus.com and www.SmartestPhoneApps.com Related Posts:No Related PostsThe post Benefits of PPC Adverstising appeared first on Dominate The Search Results Pages.
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Is Business Web Design Still Important?

Not so long ago, the essence of finding new customers over the Internet was having a good business website. And by good business website, we mean one that looked great, regardless of the content that was on it, or what you did to promote it. In today's digital world, of course, the opposite is quickly becoming true: How you market your company online – through search engine optimization, social media, and other means – matters more than the look and structure of the site itself. That's especially true when you consider that there are lots of templates around that can help you build a professional-looking web presence in just a few hours or less. And so, the question that needs to be asked is, "Is business web design still important?" Or in other words, does it matter what your website looks like? In finding a good answer, there are three things you really have to consider: 1. Design and layout do still matter a great deal. As the old saying goes, you never really get a second chan
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Can a Small Business Afford to Ignore Mobile Marketing?

Even though most of us consider our smart phones to be the one item we could no longer leave the home without, a surprising number of business owners have been content to ignore the mobile computing revolution so far. They imagine that mobile websites are for big companies with millions of customers and huge budgets… surely they don't need mobile business websites of their own?
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4 Reasons That Local Search is Better for Your Company Than the Yellow Pages

For those business owners who used to rely on the Yellow Pages and miss them now, we have some news to share with you: The rise of local search is actually a great thing. While it's always hard to make a transition in your business, especially when it comes to changing the way you market, we can promise you that local search (that is, people in your neighborhood who find you on sites like Google, Yahoo, and Bing) can be the best thing to happen to you in years, if you'll let it. Here are four quick reasons that local search is better for your small business than the Yellow Pages ever were: Search engines let shoppers be more specific. Looking under "restaurants" or "doctors" was never all that helpful. Luckily, with local search, shoppers can type in exactly what they're trying to find, meaning there's a better chance of your perfect customer locating you in a hurry. Local search includes maps and driving directions. Not only does this mean fewer calls asking the quickest way to your
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Social Media Is Essential To Your Success

Social Media Is Essential To Your Success Social Media Is Essential To Your Success Edward Kundahl, Ph.D., M.B.A.www.BusinessCreatorPlus.com and www.SmartestPhoneApps.com Related Posts:POWER UP Your Social Media with VIDEOSocial Media Marketing Is Not EasySEO Goes Natural And Social With High Quality ContentLocal SEO and Social Media Marketing for Local Businesses Create a comprehensive internet marketing plan for your local business
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SEO Goes Natural And Social With High Quality Content

SEO Goes Natural And Social With High Quality Content How to comply with Google Panda and Penguin updates. Edward Kundahl, Ph.D., M.B.A.www.BusinessCreatorPlus.com and www.SmartestPhoneApps.com Related Posts:Local Buzz-Go Beyond Local SearchVideo Marketing ServicesGetting Started With Lead GenerationDoes Local SEO Make Sense for Your Business?Mobile Marketing For Local Businesses
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Tips for Getting Stronger Local SEO Results

Local SEO strategies have the potential to significantly boost your business’s online visibility, especially if you already have an existing website. These are also some tips that you can implement in order to get a consistently strong return on the time and money you have invested in making your online presence optimized for search engines and search engine users. Make Sure Your Business is Included in Local Listings Though the same principles hold true for standard SEO and local SEO, if you intend to pursue local SEO visibility then there are few extra steps that need taken in order to make your businesses truly accessible to potential customers. Local business listings are managed by Google, Yahoo, and a number of other major online entities. These listings function as directories of all the businesses operating in a particular city or town. Getting your business listed in one of these directories is simple. You just need to meet four criteria: Have a registered business name (or
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Reach More Customers With Responsive Web Design

Responsive Web Design Customers are searching and buying online from their mobile devices. Are you mobile ready? Related Posts:Mobile-Friendly WebsitesA Brief Guide to Mobile Websites, Google Rankings, Lead Generation, and Increased ROI
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Advantages of a Mobile Website

Develop a mobile website to strengthen your online presence. As the number of mobile searches and transactions increase, having a mobile website means your site is available to anyone, anytime, using any type of device. This gives customers the most up-to-date information about your business at their fingertips. Mobile devices are highly used by businesses to strengthen their presence among maximum target market. As most of the population is using smartphones and tablets in daily routine, businesses need to focus on the right medium to establish and flourish their presence by using mobile devices. Generally, there are two options available i.e. mobile websites and mobile applications to develop presence on mobile devices. It is important to understand the right medium that can take your business to a higher population by helping you to achieve individual goals. A mobile website is a website which is compatible with different browsers, platforms and screen sizes. On the other hand, mob
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Six Tips for Creating an Effective Online Customer Survey

Edward Kundahl Six Tips for Creating an Effective Online Customer Survey Six Tips for Creating an Effective Online Customer Survey InformationToSucceed.com - Six Tips for Creating an Effective Online Customer Survey
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Search Marketing Agency Review List

Online Marketing Agency Scorecard Use our checklist to determine if your online marketing partner can perform all the tasks it takes for your success. We can-give us a call 1-855-943-8736.Related Posts:No Related Posts
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