Why You Need to Keep Your Site Updated with Fresh Content

The Need For Fresh Website Content Fresh content has long been a crucial aspect of building your business’s online presence. But with recent changes to Google’s algorithm, updating your site with fresh content has become more important than ever before. Google now evaluates all of your content for freshness and scores each page depending on the type of search query. Search queries that always require fresh content include recent events, hot topics, regularly recurring events (e.g., the Olympics), and frequently updated topics (e.g., product reviews). That being said, old, authoritative content is more favorable than new content for certain queries. Web pages are given freshness scores based on their inception date, or the date when Google’s search bots first indexed them. Freshness scores can boost a web page’s rankings for certain queries. As the freshness score degrades over time, its ability to boost rankings for those queries decreases. The amount of change on a web page a
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