Local search engine optimization – the process of having your business be found online by buyers in your neighborhood – is a huge trend right now, and for great reason: Google tells us that more than 80% of all inquiries from its home page have some sort of location element to them. And even for the ones that don't, the major search engines factor in the user’s geography, anyway. But for all the great focus on this marketing method, there is a little bit of confusion about the best way to take advantage. Getting ahead in local SEO requires more than just putting the name of your city and a few places on your website, although that's not really a terrible place to start. Here are a few other steps you'll definitely want to take to have shoppers in your city finding you via Google, Yahoo, and Bing: Add geographic keywords to each page on your small business website. Obvious examples would be your city and street name, along with other more complete keywords, like "Allentown restau
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