3 Things Too Many Business Owners Don't Understand About Search Engine Optimization (SEO)

Search engine algorithms are a bit like the tax code: You have to stay on the right side of them to succeed and keep your company out of trouble, but most business owners don't understand them as well as they would like. In fact, for all of the ambitious entrepreneurs we meet who want to enjoy the huge benefits that come with a high search engine ranking (like a steady 24/7 flow of qualified buyers), too many of them have big misunderstandings about the SEO process. And unfortunately, the things they don't know can hurt them, especially since they can lead to bad decisions. To help you avoid making the same mistakes, here are three things too many business owners don't understand about search engine optimization: 1. It's not something you do once. Search engine optimization isn't so much an activity as it is a process. Lots of business owners think it's simply a matter of "getting the top spot on Google." That's certainly a good goal, but even smaller, incremental improvements can lea
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