Increase Your Website’s Exposure and Search Rankings with Video SEO

There are millions of websites online, clamoring for people’s attention. In such a competitive landscape, it’s no surprise that many business owners struggle to get their websites to rank well in the search engines for their target keywords. Bu...
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Social Media Can Help You Increase Sales

“Social media is a waste of time.”   “Just because everybody else is doing it doesn’t mean I should, too.”   “I am selling just fine without social media… why not just stick with what works?”   These are just ...
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The Lehigh Valley Business and Shale Directories are pleased to present ...

The Lehigh Valley Business and Shale Directories are pleased to present ...

7 Ways to Manage Your Online Reputation

The birth of web 2.0 has changed the way we do business online. Online promotion is no longer a monologue – it has become a dialogue, now that customers have access to a platform from which they can voice their opinions.   As a business ow...
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How to Push Bad Press off of the First Page of Search Results and Clean up Your Online Reputation

Whether an ex-employee writes something bad about you in an online forum, an unhappy customer complains about you on Twitter, or an unscrupulous competitor posts a false negative review of your business on a local website, you’re bound to get bad...
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iSeekLaw revolutionizes the way consumers go about finding lawyers.

iSeekLaw revolutionizes the way consumers go about finding lawyers. Finding legal representation can now be done instantly with new information tools wirelessly from any mobile device from virtually any location.
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The Challenges of Local Search and How to Overcome Them

Local searches are online searches that people make with the intent of finding something in a specific geographical area. Local searches are gradually replacing the use of the Yellow Pages. According to a study carried out last year, 84% of consume...
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10 Quick Tips for Better Facebook Marketing

There aren't many people left – at least not in North America – who haven't signed up for Facebook. In fact, more than 100 million people log on every day, and they aren't just looking for baby photos and updates from old friends; more and more...
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3 Easy Ways to Tell if Your Social Media Campaign is Paying Off

How do you measure "success" in social media marketing? That's a question that millions of different companies are facing, and one that doesn't have any clear-cut answer. On the one hand, the sheer numbers that you have to consider when thinking a...
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A Handful of Customer Service Tips to Save More Customers... and Preserve Your Reputation Online

"The customer is always right" has always been something of a misguided philosophy, since there are some people that are practically impossible to please. But in an age of instant communication, it's become more important than ever to deal with d...
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How Search Engines and Social Media Sites Can Hurt Your Business

Occasionally, we come across business owners who have been getting along without the Internet for so long – usually through print ads, coupons, and word-of-mouth advertising – that they just don't see a need to bother with it now. That's unders...
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The Benefits of Advertising on Facebook and Other Social Networking Sites

Traditional advertising, including newspaper, magazine, and radio advertising, is slowly dying. An increasing number of business owners are turning to ads on Facebook and other social networking sites because they promise a higher return on investm...
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What Does Social Media Have to do with SEO?

Businesses have treated social media and SEO as separate entities for a long time, but the truth is that these two marketing methods are closely intertwined. You can’t succeed in SEO unless social media is part of your marketing mix. Likewise, yo...
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Why Local Search Should Matter to You

If you have a locally based business, you could be at risk for undervaluing one of the primary means by which customers—new and existing ones—find you. In today’s world, online search is just as important to local brick-and-mortar companies a...
http://goo.gl/NvBCNm

5 Ways to Give Your Tweets More Marketing Punch

Twitter can be a lot of fun, to be sure, but it can also be a powerful marketing tool… if you use it correctly. Too many business owners and executives simply tweet thoughts off the top of their head, however, or as a way to simply advertise sale...
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Keep an Eye on Industry Review Sites

For consumers, product and service review sites can be a wonderful thing, allowing them to get a firsthand glimpse of what they'll receive before they do business with a new company. Unfortunately, not every vendor is playing fair, and there are al...
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Why Buyers Love Simple Websites and 5 Ways You Can Give Them What They Want

In the first days of the Internet, simplicity was everywhere. Because simple text on simple pages was a magnificent technological achievement all by itself, not to mention all that was really possible, a "good" website had little more than a headli...
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3 Great SEO Tips From the Pre-Internet Era

If your great-grandfather were working today, we bet he'd be pretty good at managing a search engine optimization campaign. That might be a bit of an exaggeration, but we'd be willing to bet that a lot of men and women from the pre-Internet era wo...
http://goo.gl/AzNrCo