Consumers do not shop from websites that are poorly designed

A recent Genex survey showed that 75% of consumers do not shop from websites that are poorly designed. Go for professional responsive Web design.Edward Kundahl, Ph.D., M.B.A.www.SmartestPhoneApps.com and www.BusinessCreatorPlus.comThe post Consumers do not shop from websites that are poorly designed appeared first on Smartest Phone Apps.
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Email Marketing To iPad Users

iPad users love using their iPads for email.  There has been a 73% increase in email opens on iPads.  Similarly, mobile device users read the most mobile emails on Saturdays and the least on Mondays. Emails with backlinks designed for the iOS platform sent on Saturdays, perhaps?http://www.smartestphoneapps.com/mobile-marketing/Edward Kundahl, Ph.D., M.B.A.www.SmartestPhoneApps.com
http://www.smartestphoneapps.com/email-marketing-ipad-users/

Debunking Today’s Top SEO Myths

Edward Kundahl Debunking Today’s Top SEO Myths Debunking Today’s Top SEO Myths InformationToSucceed.com - The SEO Sky is Not Actually Falling Many in the SEO industry seem to have developed what I call “The Chicken Little Syndrome”. They read the latest SEO “news”, and start run around proclaiming, “The sky is falling!” Their fears are based on the plethora of reports that proclaim the perils of the tried-and-true SEO practices of yore. While certainly it can become tedious to read the same old recommendations day in and day out, as an industry, we can—and should—do better than to get caught up in the hype and spin one detail out of control. Instead of ranting about overly sensationalized changes in SEO, I’d like to dispel a few myths and hopefully put some of you more at ease. Long Live SEO! If I had a dime for every time I’ve heard someone suggest that SEO is dying, I’d be pretty happy. Those people, however, would not because they would have given up on wh
http://www.informationtosucceed.com/debunking-todays-top-seo-myths

Make your emails mobile-friendly

Mobile emails are finally functional and ready for large-scale email marketing campaigns. Mobile email opens increased by 44% between April 2013 and September 2013.  Naturally, webmail and personal computer email opens decreased by 11% and 9.5% respectively. Make your emails mobile-friendly.  Connect with your target audience virtually anytime, anywhere.http://www.smartestphoneapps.com/mobile-marketing/Edward Kundahl, Ph.D., M.B.A.www.SmartestPhoneApps.com and www.BusinessCreatorPlus.comThe post Make your emails mobile-friendly appeared first on Smartest Phone Apps.
http://www.smartestphoneapps.com/make-emails-mobile-friendly/

Smartphone Email Marketing

People want to read about something good on their mobile devices.  The entertainment industry, the finance industry, the publishing industry, and the social networking industry have all reported more mobile email views than other industries.  Make your email marketing campaign fun to read on a smartphone.http://www.smartestphoneapps.com/mobile-marketing/              Edward Kundahl, Ph.D., M.B.A.www.SmartestPhoneApps.com and www.BusinessCreatorPlus.comThe post Smartphone Email Marketing appeared first on Smartest Phone Apps.
http://www.smartestphoneapps.com/smartphone-email-marketing/

Email Marketing For Mobile Devices

Edward Kundahl Email Marketing For Mobile Devices Email Marketing For Mobile Devices InformationToSucceed.com - If all current mobile internet time in the United States was stuffed into a single hour, 25 minutes of that hour would be spent on email.  In other words, about 42% of all mobile internet time would involve drafting and reading email.  Make your email marketing campaign mobile-friendly for better results. http://www.smartestphoneapps.com/mobile-marketing/ Edward Kundahl, Ph.D., M.B.A. www.SmartestPhoneApps.com and www.BusinessCreatorPlus.comThe post Email Marketing For Mobile Devices appeared first on InformationToSucceed.com.
http://www.informationtosucceed.com/email-marketing-mobile-devices

Ten Strange and Unusual Smartphone Apps

Edward Kundahl Ten Strange and Unusual Smartphone Apps Ten Strange and Unusual Smartphone Apps InformationToSucceed.com - Ten amazing apps you need to download right away. Photo credits:  dougbelshaw Are you a strange and unusual person? Well, you're in luck if you're looking for some new mobile apps for your smartphone or tablet. With so many available these days, it can be hard to find the ones that are really worth your time. Have no fear. Whatever mobile device you like to use the most, we have a list of ten amazing apps you need to download right away. Meal Snap - Available for the iPhone, this smartphone app is a bit pricey at $2.99, but if you're on a diet or trying to watch your weight, it's indispensable. All you need to do is snap a photo of the food you're eating and it will do the work to find out the number of calories you're going to be consuming. Does that donut still look good? Droidfart - Okay, maybe this Android app isn't exactly useful, but it can definitely go int
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Reputation Management

Edward Kundahl Reputation Management Reputation Management InformationToSucceed.com - The Classic Strategy to Success Tips for Reputation Management Success Photo credits:   andybullock77 Is there a classic strategy for success when it comes to reputation management? You bet. And if you want to be successful, you're going to need to follow the strategy carefully. Only by knowing the plan and sticking to it step after step can you hope to be able to sway the opinion of people online - which is what ORM (online reputation management) is all about. Tips for Reputation Management Success Here's a look at a bunch of specific tips and techniques that you can use to be successful with your reputation management work online. Define Your Goals - You'll need to talk to your client about this one, but you should have clearly defined goals so that you know when you've hit the mark and finished your initial task. Note that you'll still need to follow up and keep on things to keep a reputation cl
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What QR code strategy can do for your business

Mobile device users and businesses have figured out what that weird box can do. QR code scans increased by an impressive 300% between year 2010 and year 2011.  Smartphone users shorten lines after they scan airline tickets and reservations in movie theaters.  What can the right QR code strategy do for your business?http://www.smartestphoneapps.com/mobile-website-plugins/Edward Kundahl, Ph.D., M.B.A.www.SmartestPhoneApps.com and www.BusinessCreatorPlus.comThe post What QR code strategy can do for your business appeared first on Smartest Phone Apps.
http://www.smartestphoneapps.com/qr-code-strategy-can-business/

What You Need to Know When Deciding to Go Mobile

It is likely not viable for business owners to ignore going mobile for much longer.  The scope of the mobile search market is impressive.  In fact, over 50% of all searches are conducted on mobile devices.  In addition, mobile searchers are most likely to search for local businesses on their mobile devices.  Responsive web design has become a must.  97% of consumers use online media before making a purchase at a brick and mortar storefront.  Mobile devices are more popular and prevalent than ever before.Tips and Stats About Mobile UsersThe iPhone and Android markets account for over 75% of the overall smartphone market.  It is important to recognize that major players in the industry are almost constantly changing.  Logically, search engines including Google give preferential rankings to website that are mobile-friendly.  It is increasingly important to design websites around usability on mobile devices.Mobile devices have reached the point where over half of users expect a w
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Social Access From Mobile Devices

Over 30% of Facebook users access Facebook from Facebook Mobile.  About 50% or Twitter users access Twitter from Twitter Mobile.  Connect with your target audience on their turf in real-time.  Take advantage of the opportunities mobile devices present. Plus, almost all major social media platforms are already mobile-friendly for businesses as well as consumers. http://www.smartestphoneapps.com/mobile-marketing/social-features/Edward Kundahl, Ph.D.,M.B.A.SmartestPhoneApps.com and BusinessCreatorPlus.comThe post Social Access From Mobile Devices appeared first on Smartest Phone Apps.
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Use Mobile Marketing to Encourage Independent Brand Advocacy

One of the most notable benefits of mobile marketing is high levels of sharability.  Furthermore, people can share information on different brands in a more personal manner.  Instead of blasting a post to all 900 Facebook friends, individuals can easily communicate relevant information to a select group of people via text or personal email.  Naturally, independent brand advocacy is most effective when the following criteria are met:The information must be on a user-friendly platform that is readily accessible for both independent brand advocates and others.The information must be clear and concise.  The content must be easy to understand, and the content must be easy to view on a mobile device (e.g. no excessive lag times due to large image sizes or user difficulty due to small text).fThe information about the brand has to be compelling.  Standalone products seldom create a trusted brand with a loyal customer base.  There has to be something that people can connect with.  For e
http://www.smartestphoneapps.com/use-mobile-marketing-encourage-independent-brand-advocacy/

Social media and smartphones go together

Edward Kundahl Social media and smartphones go together Social media and smartphones go together InformationToSucceed.com - Social media and smartphones go together.  91% of mobile internet access is used for a broad range of social activities.  However, only 79% of internet access is used for the same social activities on personal computers.  Stay connected to your target audience with the right mobile marketing strategy. http://www.smartestphoneapps.com/mobile-marketing/social-features/ Edward Kundahl, Ph.D., M.B.A. www.BusinessCreatorPlus.com and www.SmartestPhoneApps.comThe post Social media and smartphones go together appeared first on InformationToSucceed.com.
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Users report scanning barcodes

Edward Kundahl Users report scanning barcodes Users report scanning barcodes InformationToSucceed.com - 1 in 8 smartphone users that are interested in finding the lowest price for an item will compare prices by scanning bar codes while in a store.  1 in 5 smartphone users report scanning barcodes in general.  Consumers can find the lowest price in seconds without leaving the sporting goods section. http://www.smartestphoneapps.com/mobile-marketing/mobile-couponing/ Edward Kundahl, Ph.D., M.B.A. www.BusinessCreatorPlus.comThe post Users report scanning barcodes appeared first on InformationToSucceed.com.
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How Can Any Business Benefit From Smartphone Apps Development?

Edward Kundahl How Can Any Business Benefit From Smartphone Apps Development? How Can Any Business Benefit From Smartphone Apps Development? InformationToSucceed.com - Benefit from developing a smartphone app.                        Photo credits: acidpix No matter if you run a small or large business, if you're doing business in the modern world, there's a good chance you're going to benefit from developing a smartphone app - or maybe even more than one. To help you make your decision about what to do, we're going to take a closer look at the benefits you're going to receive if you go this route and come up with a killer mobile application that people will love. Benefits of App Development Here's a look at several specific benefits you can expect to get if you develop your own smartphone app. Reach - The biggest benefit of having a smartphone app these days is that you're going to be able to reach a lot more people. While people still use desktop computers and
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The Most Effective SEO for Hotel Online Reputation Management

Edward Scutari The Most Effective SEO for Hotel Online Reputation Management The Most Effective SEO for Hotel Online Reputation Management InformationToSucceed.com - If you're tasked with dealing with online reputation management for a hotel, you have your work cut out for you! It's important to make sure you utilize the most effective SEO so that you can see results in this very competitive industry. Hospitality is something that's been around a long time and will continue to be available for the foreseeable future. However, with so much competition these days, it's important to make sure your online reputation is flawless at all times. Best SEO for Hotel Online Reputation Management Here's a look at some specific tips and SEO techniques you should be using if you're in charge of reputation management for a single hotel or an international chain of hotels. Strategy - Stepping back and looking at the big picture is the best thing you can do to make sure you're ready to manage a hotel'
http://www.informationtosucceed.com/effective-seo-hotel-online-reputation-management

Local businesses have a reason to go mobile

Local businesses have a reason to go mobile.  Using a relevant location in a mobile advertisement can boost click-through rates by up to 200%.  Increase online visibility for local business by utilizing different types of mobile marketing strategies.  Use your storefront and mobile technology to gain visibility online and market share offline.http://www.smartestphoneapps.com/mobile-marketing/ Edward Scutari, Ph.D., M.B.A.The post Local businesses have a reason to go mobile appeared first on Smartest Phone Apps.
http://www.smartestphoneapps.com/local-businesses-reason-go-mobile/

Trends in Mobile Couponing and Price Comparison

Mobile couponing is increasingly popular. Consumers also report that they use mobile devices to compare prices in stores by scanning barcodes.  In-store price comparisons are more popular than many might think.  1 in 8 smartphone users report that they will compare prices by scanning barcodes while in a store.  1 in 5 smartphone users report that they use their smartphones to scan barcodes in general.  Many major retailers have launched guaranteed lowest price marketing strategies in which they will match the prices of competitors.  Smartphone users have become increasingly savvy shoppers.  In addition, many smartphone users report that they are likely to use coupons sent directly to their smartphones. How Businesses Can Capitalize on the Coupon CrazeNot everyone is a coupon fanatic, and not everyone wants to be.  Many people are deterred from using coupons that need to be clipped due to inconvenience.  Shoppers frequently prefer to have coupons and promotions at their finger
http://www.smartestphoneapps.com/trends-mobile-couponing-price-comparison/

What can a GPS component provide for your business?

The GPS service in your app can give your customers directions from their location to yours. That means that they can be sitting in their house press a button and be told turn-by-turn how to arrive at your business from literally anywhere in the world! This saves your consumers the lost time of having to search on a map themselves.In fact, 95% of consumers reported that they have searched for local information and then used that to call the business, usually within 24 hours. Better yet, 65% of consumers said they have used a mobile app to find directions to a physical store to make a purchase.What can a point of interest provide for your business? A point of interest on a virtual map is a node that is not precisely linear like a street, but represents one specific location along a street or in an area. Points of interest can include parks, tourist attractions or even churches. The point can even be your business and show all of your locations in a certain area so your customer can cho
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3 Tips To Start Mobile SEO

Optimizing your site for mobile search engines should certainly move to the top of your to-do list, if it hasn’t already. After all, it’s an easy and enticing activity for on-the-go consumers who may have a question about a product or service they're looking for, or need to find specific information about a business.However, trying to meet mobile users where they’re searching is a bit trickier than your average run-of-the-mill desktop search engine optimization. Mobile searches take into account a number of different criteria to determine a site’s ranking, which can include overall site performance, usability, download speed and screen rendering, among other things. But the extra work is worth it, because not only are mobile users searching more and more, but they’re also buying more frequently from their devices. When it comes to preparing your business for mobile search, there are a number of ways that you can differentiate your SEO practices to be ready for tech-savvy, mo
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Benefits of Mobile Apps

Edward Scutari Benefits of Mobile Apps Benefits of Mobile Apps InformationToSucceed.com - Apps are popular with business owners and their customers. With today's market going mobile, Apps help you keep pace: Benefits for Business – Apps: Build relationships Build loyalty Reinforce your brand Increase your visibility Increase your accessibility Solve the problem of getting stuck in spam folders Increase sell-through Increase exposure across mobile devices Connect you with on-the-go consumers Generate repeat business Give you tools that are driving the "New App Economy" Enhance your social networking strategies Benefits for Customers – They'll receive: Easy access to your inventory Notifications of special events, launches, and more One-touch access to your contact information Directions to your location from wherever they are Fast, seamless appointment scheduling Automatic recording of their next appointment Automatic reminder of their next servicing date A record of their mileage
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Mobile Commerce Numbers To Consider

E-commerce has changed substantially since the popularity of tablets.  24% of tablet owners in the United States report that they shop via tablet two or three times per month. 20% shop more than once per week.  A whopping 12% shop on their tablets daily. http://www.smartestphoneapps.com/mobile-marketing/sms-mobile-marketing/ Edward Scutari
http://www.informationtosucceed.com/mobile-commerce-numbers-to-consider

Streamline Business Transactions with Mobile Device Marketing Strategies

Various types of customer loyalty incentives can be highly effective.  Punch cards, coupons, and rewards programs can all create the right local customer base.  However, there are a number of logistical challenges associated with fiscal incentive programs.  Many storefronts do not operate as efficiently as they could due to lag time at the register.  The end result is poor customer service rather than customer loyalty.  Create an environment that is easy for consumers to complete purchases by using mobile technology to streamline business transactions.A Very Common Scenario that Should Not HappenIt is very common for customers to leave lines or become irritated with long lines that are at a standstill due to issues with rewards programs.  The secret to success for many different storefronts is to keep the line moving.  Great customer service starts with a great internal system.  Common scenarios which should never happen are outlined below:Customers leave a line as a clerk and
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Local Searches and Mobile Devices

About one-half of all local searches are completed on mobile devices.  One out of every two mobile searchers wants to find your local business on their smartphones.  Reach out to the 50% of mobile device users that want to find your storefront with a mobile-friendly website.http://www.smartestphoneapps.com/mobile-websites/Edward Scutari, Ph.D., M.B.A.
http://www.smartestphoneapps.com/local-searches-and-mobile-devices/

Online Marketing Updates

Native Advertising Predicted to Be Big in 2014 Content Marketing In 2014, Content Marketing is still the key to a powerful SEO campaign and an active, engaging social media presence. The opportunities for content placement are growing because online publishers need to make money! The banner ads on newspaper and magazine websites are not doing the job; the average click-through rate is about 0.1 percent. (Source: DoubleClick). Online publishers, including such big names as The New York Times, Buzzfeed and Vanity Fair, are hoping Native Advertising will boost click through rates and increase revenue. The objective of Native Advertising is to supplement an article with helpful information from a paid sponsor. Like other forms of content marketing, native ads do not directly promote the sponsor’s product or service. The expectation is that a reader will want to engage with the sponsored content because, unlike a banner ad, a native ad contains information that is relevant to the article
http://www.informationtosucceed.com/online-marketing-updates

Mobile Couponing

Couponing is no longer for senior citizens with nothing better to do than clip newspapers.  29% of mobile users reported that they would be willing to scan a QR code with a mobile device in order to obtain a coupon.  Upgrade incentive and customer loyalty programs by making them mobile-friendly.http://www.smartestphoneapps.com/mobile-marketing/mobile-couponing/ 
http://www.smartestphoneapps.com/mobile-couponing/

Importance Of Having A Mobile Website

http://www.smartestphoneapps.com/mobile-websites/Consumers have every reason to patronize a competitor’s site.  Recent research suggests that 46% of consumers are unlikely to return to a site if it did not work properly when they attempted to visit it last via a mobile device.  Make sure your mobile site works right the first time.
http://www.smartestphoneapps.com/importance-of-having-a-mobile-website/

Get the right mobile website

Recent research suggests that 71% of mobile searchers expect web pages to take about the same time to load on a mobile device as a personal computer.  Get the right mobile website.  Exceed consumer expectations instead of driving them to a superior mobile site.http://www.smartestphoneapps.com/mobile-websites/
http://www.smartestphoneapps.com/get-the-right-mobile-website/

SMS Mobile Marketing Basics and Creative Ideas for Implementation

Almost all smartphone owners can compose a text message.  Computers and electronic gadgets were largely viewed as products geared towards a younger crowd ten years ago.  Today, things have changed.  Classes are regularly held to improve computer and mobile device literacy.  Senior citizens are happy to learn how to send and receive text messages from smartphones.  Young children can easily send a text or download an app on a mobile device.  It is important to craft different SMS mobile marketing strategies around consumer capabilities.  Currently, consumers of different ages and demographics are more smartphone-savvy than ever.  Create engaging SMS mobile marketing campaigns based on innovative ideas rather than misconceptions about smartphone literacy among different demographics. Identify Your Target Audience and Know them WellKnowing your audience goes back to marketing basics.  The end goal is to know your target audience better than they know themselves.  Provide what
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What's the Best Way to Approach Google in a Bar?

As single people all over the world learn at some point or another, paying too much attention to the opposite sex isn't always the best way to get them to pay attention to you. In other words, the best approach is often to be "hard to get," or at least slightly disinterested, if you want to have a shot with that cute person you see sitting in the bar. Surprisingly enough, the same idea can work with Google and your search engine optimization campaign. As the recent Panda and Penguin updates to Google's algorithm have shown, the world's largest search engine really doesn't appreciate sites that try too hard to get noticed. The engineers in charge of setting ranking priorities would rather see you build a good site for your customers first, and pay less attention to SEO directly, since that's what searchers want when they're looking for answers and products. So how can you act disinterested and still catch Google's attention? Here are a few quick tips to get you started: Act natural. Al
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