SMS Mobile Marketing Basics and Creative Ideas for Implementation

Almost all smartphone owners can compose a text message.  Computers and electronic gadgets were largely viewed as products geared towards a younger crowd ten years ago.  Today, things have changed.  Classes are regularly held to improve computer and mobile device literacy.  Senior citizens are happy to learn how to send and receive text messages from smartphones.  Young children can easily send a text or download an app on a mobile device.  It is important to craft different SMS mobile marketing strategies around consumer capabilities.  Currently, consumers of different ages and demographics are more smartphone-savvy than ever.  Create engaging SMS mobile marketing campaigns based on innovative ideas rather than misconceptions about smartphone literacy among different demographics. Identify Your Target Audience and Know them WellKnowing your audience goes back to marketing basics.  The end goal is to know your target audience better than they know themselves.  Provide what
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