Mobile couponing is increasingly popular. Consumers also report that they use mobile devices to compare prices in stores by scanning barcodes. In-store price comparisons are more popular than many might think. 1 in 8 smartphone users report that they will compare prices by scanning barcodes while in a store. 1 in 5 smartphone users report that they use their smartphones to scan barcodes in general. Many major retailers have launched guaranteed lowest price marketing strategies in which they will match the prices of competitors. Smartphone users have become increasingly savvy shoppers. In addition, many smartphone users report that they are likely to use coupons sent directly to their smartphones. How Businesses Can Capitalize on the Coupon CrazeNot everyone is a coupon fanatic, and not everyone wants to be. Many people are deterred from using coupons that need to be clipped due to inconvenience. Shoppers frequently prefer to have coupons and promotions at their finger
http://www.smartestphoneapps.com/trends-mobile-couponing-price-comparison/
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