One of the most notable benefits of mobile marketing is high levels of sharability. Furthermore, people can share information on different brands in a more personal manner. Instead of blasting a post to all 900 Facebook friends, individuals can easily communicate relevant information to a select group of people via text or personal email. Naturally, independent brand advocacy is most effective when the following criteria are met:The information must be on a user-friendly platform that is readily accessible for both independent brand advocates and others.The information must be clear and concise. The content must be easy to understand, and the content must be easy to view on a mobile device (e.g. no excessive lag times due to large image sizes or user difficulty due to small text).fThe information about the brand has to be compelling. Standalone products seldom create a trusted brand with a loyal customer base. There has to be something that people can connect with. For e
http://www.smartestphoneapps.com/use-mobile-marketing-encourage-independent-brand-advocacy/
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