Saturday, June 30, 2018
Weekly News: Location Data Strategy, SMB’s Tech-First Future, Google Releases Simpler Solutions
Top ABA officials will visit hurricane relief sites in Puerto Rico and US Virgin Islands
American Bar Association
ABA President Hilarie Bass and President-elect Robert M. Carlson will be visiting the U.S. Virgin Islands and Puerto Rico on Monday and Tuesday to observe hurricane relief efforts and discuss future plans.
Bass and Carlson will be joined by Andrew VanSingel, director of the ABA Young Lawyers Division’s Disaster Legal Services Program, according to a press release. The program works with local legal-aid offices and the Federal Emergency Management Agency to provide legal assistance to disaster survivors.
On Monday, the officials will attend a town hall in St. Thomas where Bass plans to announce the development of USVI Flood Proof, a mobile app that will help hurricane victims in the U.S. Virgin Islands access free legal assistance. The app is being developed by the ABA Center for Innovation and is based on the launch of Floodproof Louisiana in 2017.
The new app will be customized with U.S. Virgin Islands content about subjects such as real property transfers, probate and estate law, landlord/tenant issues, FEMA regulations, contractor fraud concerns and ethics issues.
The ABA officials will also meet with Chief Justice Rhys S. Hodge of the Supreme Court of the U.S. Virgin Islands and Chief Justice Maite Oronoz Rodriguez of the Puerto Rico Supreme Court. One topic of discussion with Rodriguez will be about the potential adoption of the “Katrina Rule,” to allow outside lawyers to represent Puerto Ricans in disaster matters. During the San Juan leg of the journey, they will visit with attorneys who have been working at the disaster recovery center at the Museo de Vida Silvestre.
Related article:
ABA Journal: “ABA mobilizes aid to Puerto Rico and the Virgin Islands”
Posted June 29, 2018, 4:48 pm CDT
Flags of Puerto Rico and the U.S. Virgin Islands. Shutterstock.
California law gives consumers new rights to prevent collection and sale of online data
Privacy Law
A new data privacy law in California will give consumers the right to obtain data collected about them, the right to request deletion of the data, and the right to direct a business not to sell the information to third parties.
California Gov. Jerry Brown signed the bill into law Thursday, one week after it was introduced. The law takes effect in January 2020, report Ars Technica, the New York Times, the San Jose Mercury News, USA Today and Fortune.
The sponsor of a ballot initiative with tougher protections pulled the measure within hours of a withdrawal deadline.
The New York Times calls the law, the California Consumer Privacy Act, one of the most significant regulations of data collection in the United States. USA Today says the law is the nation’s toughest for online privacy protection, and it could serve as a model for other states.
The bill requires companies to disclose personal data collected when a consumer requests it, up to two times a year, and to delete and stop selling the personal information to third parties upon request.
It also prevents businesses from selling personal information about minors to third parties, unless the parent of a minor less than 13 affirmatively authorizes the sale, or the minor between the ages of 13 and 16 opts in to the sale.
Businesses can’t discriminate against consumers who exercise their rights under the law by denying them service, charging them different prices or providing a different level of quality. But businesses can offer financial incentives for collecting and selling information, and may offer differing prices that are directly related “to the value provided to the consumer by the consumer’s data.” (A Ropes & Gray analysis sees that wording as ambiguous.)
A consumer whose data is hacked is entitled to recover statutory damages of up to $750 in a civil suit when companies fail maintain reasonable security procedures—if certain steps are followed. Consumers can’t sue unless they first notify the business and the state attorney general, and the business doesn’t correct the problem in 30 days and the state attorney general does not bar the suit.
Intentional violations can bring civil penalties of up to $7,500 per violation.
The bill affects companies with California customers that gross at least $25 million a year, or interact with information to 50,000 or more people, or make more than half their revenue from selling personal information.
Posted June 29, 2018, 4:22 pm CDT
Titima Ongkantong / Shutterstock.com
Friday, June 29, 2018
Daily News: Google Releases Simpler Solutions, Shopping Via Voice, GMB’s Newest Addition
June 28, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google Rebrands AdWords, Releases Simpler Solutions for Marketers & Small Businesses (June 28, 2018)
LSA Insider: “As a result of the various changes in consumer behaviors, like the adoption of mobile and multi-channel usage, Google is presenting marketers with simplified brands and solutions for their advertising products.”
Blis: 36 Percent Of Consumers Browse Mobile And In-Store Simultaneously (June 28, 2018)
GeoMarketing: “A survey of 2,000 people from location behavioral analyst Blis Global says that dynamic has flipped almost completely: less than one in four respondents indicated they rely on TV for new product discovery today, instead favoring the store as a source of inspiration.”
The growing importance of remarketing audiences in Google paid search management (June 28, 2018)
Search Engine Land: “With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both incrementality and personalization when using audiences for paid search management.”
Shopping via voice gains momentum (June 27, 2018)
Mobile Marketer: “Voice commerce by smart home devices is starting to gain momentum, with 26% of the owners of smart speakers reporting that they have made a purchase by voice.”
Google Lets Businesses Know What Customers Think (June 27, 2018)
Search Engine Journal: “A new addition to the Google My Business insights section for cafes and restaurants offers data about subjective attributes, which are based on customers’ opinions.”
Live Digital Ad Viewing Grows, Sports Is Key Driver (June 27, 2018)
MediaPost: “Live viewing of advertising views on all digital media platforms continues to rapidly climb — with sports content a main reason.”
MomentFeed Re-Imagines Scalable Local Social Advertising to Lead the Industry (June 26, 2018)
Business Wire: “MomentFeed has built the Paid Media Manager solution from the ground up with the needs of multi-location brands in mind.”
Twitch: What Marketers Need to Know
Want to know how Twitch is growing live video audiences?
Wondering how Twitch supports loyal, engaged communities?
To explore what marketers need to know about Twitch, I interview Luria Petrucci.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Luria Petrucci. She’s the cofounder of Live Streaming Pros, a website that offers incredible content and services for live streaming and helps you master live video. She’s also helping the next generation of young entrepreneurs build their business skills. Luria explains how the Twitch ecosystem supports creators and influencers focused on a range of topics. You’ll also discover tools and tips for building a loyal community via live video.
Twitch: What Marketers Need to Know featuring insights from Luria Petrucci on the Social Media Marketing Podcast.
Listen Now
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Here are some of the things you’ll discover in this show:Twitch
What Is Twitch? Before Twitch was Twitch, it was called Justin TV, which was one of the earliest live-video platforms along with Ustream. Today, Twitch is a live-streaming platform owned by Amazon. Each month, Twitch has more than 100 million unique users and 2.2 million broadcasters. It also has about 15 million active daily users, which means they’re either watching or broadcasting content. Nearly half of the users watch more than 20 hours of content each week. Currently, about 81.5% of users are male and 55% of them are 18-34 years old. For about the last 5 years, Twitch has been known as a gaming platform where you watch people play games. However, for the past year, Twitch has been actively expanding its content base, which will make it relevant to more businesses. After posting some videos back in 2007, Luria recently returned to Twitch and goes live 5 days a week for her Geeks Life channel, which covers geeky topics. Luria has a lot of fun with this channel. It has a weekly show as well as content about gaming, behind-the-scenes details about producing video on demand (VOD), and a live vlog.
However, Twitch’s popular communities go beyond geeky topics like programming, video editing, and comics. It also has communities for music, art, and DIY. Music broadcasters play guitar or piano or sing, sharing covers or original compositions. Visual artists share painting, drawing, and sculpture. DIY enthusiasts focus on a range of topics such as sewing, cooking, and LEGO.
On Twitch, community is the number-one priority for the platform and the people who use it. For example, Twitch has big yoga and LGBT communities. Although the yoga community will learn by doing yoga, the live-streaming content is focused more on hanging out than being educational. You can watch and interact through your computer, a mobile device, or TV box.
Listen to the show to hear Luria share more about the different types of content on Twitch.
How Twitch Differs From YouTube
YouTube is primarily recorded video, whereas Twitch focuses on live video. You can upload videos and watch them even if you missed the live broadcast. However, Twitch users don’t watch as much on-demand content. Luria says that user behavior might change as the platform changes, but Twitch is only beginning to evolve.
Like YouTube, Twitch has a search feature that works really well. However, Luria finds that the results deliver live content first and then VOD. Also, Twitch has a Browse tab where you can discover popular communities such as gaming, music, and art.
Unlike YouTube, Twitch is 100% focused on community. It’s about people, not marketing. Twitch has no algorithms so you see only the notifications that you ask for by following someone. On each person’s channel is a Follow button at the top. After you click that button to follow someone, notifications are turned on by default, which arrive via email or the mobile app if you install it.
With its focus on community, Twitch has some cool community features that YouTube doesn’t have. Luria loves the clipping feature, which is a big deal on Twitch. The audience can create a clip that’s between 10 and 40 seconds, and then it appears on your channel. These clips can help people who discover your channel see highlights of who you are and what happens on your channel.
Clips are also a great promotional tool outside Twitch. Because both the channel owner and audience can share a clip through social media, clips can promote your channel both during and after your stream. If someone likes your clip, they can find your channel and watch the whole recording if they like.
If you want to clip video from a live stream, you use the Clip button in the video player. You can even go back a little way to include an amazing bit you just watched in your clip.
A Twitch stream has a chatroom, too. When something amazing or weird happens during a live stream, the community will say, “Clip it, clip it, clip it,” in chat, and the clip becomes part of the community experience. Also, after someone creates the clip, everyone knows because a notice appears in the chatroom when a clip is created.
Listen to the show to hear Luria’s and my thoughts for businesses whose content isn’t a popular topic on Twitch yet.
Luria’s Content and Tools
Luria shares more details about the content on the Geeks Life channel, which includes tech reviews, tech news, and geeky movie reviews. She’s played with the structure of the content and found that having fun works well. One of the channel’s hits has been going live on Twitch to share behind-the-scenes content about creating 4- to 5-minute recorded videos for YouTube.
Luria mixes fun content with value-oriented content. To illustrate, in one popular community engagement activity, Luria does a get-to-know-you segment where she opens a website with random questions, and the audience chooses the question categories. It’s a bit like a game show.
Luria believes people looking to boost engagement can learn a lot from Twitch. Because Twitch is so focused on a fun environment, you can find ideas that will work on any platform. People like to engage with fun content.
The live streams on Twitch tend to be long, and Luria doesn’t go live for less than an hour. Twitch broadcasters stream for hours on end, and you do best on Twitch if you’re streaming for many, many hours. That comes from the gaming community. Also, with these long streaming times, broadcasters are informal.
To stream live video to Twitch, you need third-party tools because Twitch doesn’t offer any built-in tools that allow you go live. To create professional live video, Luria uses the same tools on Twitch that she uses for any other platform.
For live-streaming software, Luria uses vMix. Another good option is Streamlabs OBS, which is specifically for Twitch. Any software that supports RTMP (real-time messaging protocol) can stream to Twitch. All you have to do is enter your Twitch stream key into your software.
Like most other Twitchers, Luria also has a video overlay that shares information about subscribers, followers, donations, and so on. Also, anytime someone follows the Geeks Life channel, a woo-hoo! sound plays. Both the visual information and the sound appear automatically and start the process of gamifying her community.
To create the overlay, you also need third-party tools. Both Streamlabs OBS and StreamElements allow you to make some fun, engaging things happen on-screen.
Listen to the show to hear Luria and me discuss sharing your screen during a live stream.
How Creators Make Money on Twitch
In the Twitch community, people are willing to spend money to support their favorite creators, and the moneymaking elements of Twitch offer a way to gamify your community.
To explain how Twitch creators make money, Luria first describes the basics of the Twitch ecosystem. Following a channel is free, and followers see notifications when you go live. Subscribing to a channel costs money and removes the advertising. You can also “bit” or donate to a channel. Beyond the Twitch platform features, creators might make money as influencers, too.
Subscriptions: A subscriber can pay $4.99, $9.99, or $24.99 per month (Tier 1, 2, or 3) to support a channel. Subscribers receive extras based on their subscription tier, so Tier 3 subscribers receive more than Tier 1 subscribers.
As the creator, you decide what you want to give subscribers. Tier 1 subscribers often receive emotes, which are images of faces the audience can use to express themselves in a Twitch chatroom. (The emotes are similar to emojis.) Other popular extras for subscribers are t-shirts and a monthly hangout.
Other creators have a unique or personal approach. For instance, one musician writes every subscriber’s name on her guitar. When they subscribe, she pulls out her guitar (if she’s not already using it) and writes their name on it. Things like that make the community feel special.
If you have Amazon Prime, you can get Twitch Prime and subscribe to one channel per month for no extra cost. Subscribing to additional channels costs extra. Also, because a Twitch channel subscription through Amazon Prime is monthly, to maintain your channel subscription, you have to resubscribe through Amazon Prime every month.
Twitch shares 50% of this revenue with creators. As you gain traction on the platform, you can increase that percentage to 70%.
Bits: Bits are a virtual product that’s part of the Twitch platform. One bit equals one penny. People can buy bits in bulk and give bits to a creator when they like something that occurred on their channel. Giving a creator bits is kind of like leaving a tip. Creators receive 50% of the revenue from the bits they receive.
Donations: Donations are different from bits, and the creator receives a 100% of a donation.
Influencers: Twitch has a ton of influencers. Because Twitch is focused on creators who are building audiences, you can align yourself with a massive market if it’s relevant to your brand.
Each channel shows how many viewers it has, which is a good way to gauge its influence. Many channels have around 300 simultaneous viewers. Other channels have from 2,000 to 4,000. Ninja, the biggest Twitch gamer, has 20,000 to 40,000 viewers at a time. To find channels with large audiences, you can sort by popularity in the Browse section on the Twitch website.
For some people, going live on Twitch is their full-time job.
Listen to the show to hear how Twitch subscriptions are like Patreon.
IRL on Twitch
On Twitch, IRL, which stands for in real life, is essentially live vlogging. People do IRL video in a couple of different ways. One way is to live stream via a smartphone while you’re out and about living your daily life. Another popular option is a point-of-view (POV) style, which is what the Geeks Life channel does.
To create the POV videos, someone from the Geeks Life team wears a LiveU 500 backpack with some additional technology and a small Sony FDRX3000/W camera attached to their shoulder. (You can also use a LiveU Solo.)
Sometimes, the camera shows whatever the wearer sees, and viewers hear the Geeks Life IRL host talking. Other times, the stream feeds back to the studio, and a producer switches between different cameras and the different audio sources.
During a Geeks Life IRL, people hang out with someone from Geeks Life while they go about their day. To illustrate, in a recent IRL vlog, Geeks Life went live while they grilled and hung out on Memorial Day. People loved it. These IRL videos are an example of a life stream, which takes people through the journey of your life.
Other IRL streamers go live for hours on end while living their life. Several popular IRL broadcasters live in Japan or other countries, and they go explore or live their life by running errands or whatever they’re doing. People just eat it up.
A life stream is a powerful way to connect with your audience and create a loyal community. Life streams are essential to live streaming on any platform. People will follow you, show up, and engage with you because this content is human, raw, and real. Whether you’re on Twitch or another platform, live video builds community because it’s all about human connection.
Life stream content is different from a professional live show, but the life stream can still be professional. Luria finds people often equate professional with stiff. However, the best IRL streamers combine the rawness and voyeurism of life streams with a professional-looking stream. So you see their real personality, but a professional layer creates credibility.
Luria emphasizes that personality is at the heart of this content. You have to offer something people want to watch, which is your personality. Also, you have to get the community involved some way.
Listen to the show to learn how Luria’s camera compares to a GoPro.
What Marketers Can Learn From Twitch
Whether or not marketers create content for Twitch, Luria emphasizes that it’s a great place to learn how to market in a more natural way. The Twitch community is very anti-marketing. If you share pitches or webinars, the community will tear you apart.
Parents often complain to Luria that their kids waste time on Twitch. However, Luria believes the channels and people kids choose to watch are very indicative of the future of business and marketing. Also, viewers connect with the host as well as the people in the chatroom, so they’re creating a bond around the content.
In other words, Twitch’s community-building can teach you how to be a better marketer. Also, marketers can teach kids how to turn their passions for gaming and creating other kinds of content into a business. Those two worlds are going to collide. Are you going to be on the forefront of that?
Listen to the show to hear more about the percentage of Twitch users who are younger than 18 years old.
Discovery of the Week
Listen Notes is a podcast search engine that helps you find podcasts, create playlists, and share content. Listen Notes gives you a lot of flexibility in the way you find and listen to podcast content. For instance, if you don’t want to listen to all the episodes from a podcast, you can create a playlist with only the episodes you want to hear. Or you can search for a specific person or topic and find related episodes from a range of podcasts. You can also add results that interest you to a playlist.
To listen to a playlist you create in Listen Notes, you copy the playlist URL and drop it into your favorite podcast app. You can also use the URL to share a playlist.
With the Listen Notes clipping feature, you can click a scissor icon while you’re listening to a specific episode to set a start and an end time. You can also add notes about the section you clipped. After you click Create a Clip, you receive a URL to save or share with others. For example, on social media, you could share a quote from the clip and use the URL to share the clip audio.
The search engine is focused on podcast content (people, places, and topics) rather than the name of a show. If you’re looking for a podcast by name, Listen Notes may not find the show you’re looking for.
Listen Notes is a free tool that works in any web browser.
Listen to the show to learn more about Listen Notes and let us know how it works for you.
Key takeaways for this episode:
https://www.businesscreatorplus.com/twitch-what-marketers-need-to-know/
SearchCap: Google webspam report, Bing ads, bot herding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Here’s your exclusive sneak peek at the MarTech agenda Jun 28, 2018 by Marketing Land Your success as a marketing technologist requires that you live and breathe at the intersection of marketing, technology and management. As you struggle with how to select, implement and utilize to transform your organization, it’s helpful to see what success looks like.
- It’s time for the brand promise to evolve. Again. Jun 28, 2018 by John Nardone Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative.
- Facebook starts showing all ads a Page is running Jun 28, 2018 by Amy Gesenhues Facebook Pages now include an “Info & Ads” section listing all ads a Page has run across Facebook, Instagram, Messenger and Facebook’s partner networks.
- Twitter’s new Ad Transparency Center shows all ads shown in past 7 days Jun 28, 2018 by Amy Gesenhues As part of its initiative to be more transparent, Twitter will show billing information, ad spend and targeting data for US political ads.
- Report: Stores still critical in consumer purchase journey, above TV and social Jun 28, 2018 by Greg Sterling Study from Blis found that in-store browsing was the number one way consumers discovered new products.
- Neura and In Loco are launching new efforts to tap the real world for targeting Jun 28, 2018 by Barry Levine These startups are pointing to ways in which the Internet of Things, data mashups and predictive inferences are helping marketers move beyond online indicators.
- Forrester issues first Wave report on Experience Optimization Jun 28, 2018 by Barry Levine Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation engines.
- Instagram launches Topic Channels in Explore, video chat in Direct & new camera effects Jun 28, 2018 by Amy Gesenhues Instagram is now rolling out updates first announced at Facebook’s F8 Developers Conference in May.
- Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification Jun 28, 2018 by Ginny Marvin Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.
- Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors Jun 27, 2018 by Amy Gesenhues After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and spam.
Search News From Around The Web:
About The Author
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
https://www.businesscreatorplus.com/searchcap-google-webspam-report-bing-ads-bot-herding-more/
Never predictable, Justice Anthony Kennedy leaves legacy in conservative, liberal decisions
U.S. Supreme Court
Speculation about the retirement of Justice Anthony M. Kennedy has been rampant since President Donald J. Trump took office in 2017. Kennedy invited the president’s daughter Ivanka to an oral argument at the court soon after the inauguration.
And Kennedy swore in Justice Neil M. Gorsuch at the White House, where President Trump had a chance to make Kennedy more comfortable about stepping down.
But last June came and went without any action, and Kennedy was back on the bench for this busy term. This spring brought further speculation but not any major hints from the inscrutable 81-year-old justice, who surpassed 30 years on the court in February.
On June 27, the last day of the term, guests began rolling into the courtroom, including lawyers and litigants from the remaining cases, tourists and spouses of the justices.
When Kennedy’s wife, Mary, and what appeared to be several of his grandchildren, all smartly dressed, arrived in the minutes before the justices took the bench, reporters in the room immediately felt a twinge, a hint that the long-rumored departure might indeed soon happen.
And indeed it did. At the routine end-of-term conference with his fellow justices, Kennedy was said to have told them for the first time. And then the justice was off to the White House, where he managed to slip in unnoticed by the huge press corps and hand-deliver to the president his “respectful and formal” notification of retirement, effective July 31.
“For a member of the legal profession it is of the highest of honors to serve on this court,” Kennedy’s letter said.
Posted June 28, 2018, 4:40 pm CDT
U.S. Supreme Court Justice Anthony Kennedy. Photo from collection of the Supreme Court of the United States, via Wikimedia Commons.
THE SEARCH FOR ‘A GREAT ONE’
The retirement of a justice brings an immediate, intense review of his or her record and legacy. But it also invites the executive and legislative branches to the stage, and their members and interests soon crowd out the outgoing member of the court. “We have to pick a great one,” President Trump said at a campaign rally in Fargo, N.D., later that day. “We have to pick one that’s going to be there 40 years, 45 years.” Vice President Mike Pence tweeted that same day his thanks to Justice Kennedy for his long service, but said the president “will nominate a strong conservative, in the tradition of the late Justice Scalia, who will uphold all the God-given liberties enshrined in the Constitution of the United States.” In other words, the administration is not particularly looking for a justice in the tradition of Justice Kennedy, which to conservatives meant someone who was far too unreliable on social issues such as abortion, gay rights, affirmative action, and certain criminal justice issues. Leonard Leo, who is once again taking a leave as executive vice president of the Federalist Society to advise Trump on the vacancy, says, “I expect the nominee to be like Justice Gorsuch.” Leo was involved in developing the list of potential nominees when Trump chose Gorsuch to fill the vacancy created by Scalia’s death in 2016. The list has been expanded since last year, but among the top names are Brett Kavanaugh of the U.S. Court of Appeals for the District of Columbia Circuit, a former Kennedy clerk and White House aide to President George W. Bush; Amul Thapar of the 6th U.S.Circuit Court of Appeals, said to be a favorite of Senate Majority Leader Mitch McConnell, R-Ky.; and Amy Coney Barrett of the 7th U.S. Circuit Court of Appeals, who just joined that appellate court this year after a bruising confirmation fight. She would arguably be the most conservative choice and most antagonistic to Democrats. As for the legislative branch, McConnell has vowed a vote on the president’s nominee before the midterm elections, while Democrats are openly asking why the process shouldn’t be delayed the way McConnell blocked a vote on President Barack Obama’s nominee to replace Scalia, Merrick B. Garland. One curiosity about Kennedy’s retirement is that he did not follow the pattern observed by four of the last five justices to retire from the court and announce his plans to depart by April or May, giving the political branches time to get the ball rolling on a successor while finishing out the term. (Justice Sandra Day O’Connor was the last to wait for term’s end, in 2005, and she was waiting to see whether Chief Justice William H. Rehnquist would step down. Rehnquist, battling cancer, refused to retire but died that September, which prompted O’Connor to serve for several more months.) By waiting until the end of the term, Kennedy allowed for the same level of extended political fighting that characterized the vacancy he filled. When Justice Lewis F. Powell Jr. retired at the end of the term in 1987, that led to the failed nomination of Judge Robert H. Bork and the withdrawn bid of Judge Douglas Ginsburg, before President Ronald Reagan chose Kennedy, a Sacramento native who Reagan came to know while he was governor of California. “Justice Kennedy did not make his retirement contingent on the appointment of his successor,” as did Justice O’Connor, says Josh Blackman, a professor at South Texas College of Law Houston, and a frequent commentator on the court who was in the courtroom on Kennedy’s last day. By setting a departure date of July 31, Kennedy “ensures he is around this summer if any emergency applications are filed, but will not be there on the first Monday in October,” when the new term starts, Blackman says.AT THE CENTER
Kennedy’s legacy is well-known in areas such as gay rights, where he authored four major opinions expanding the rights of LGBT Americans. On abortion, he co-authored the 1992 decision that reaffirmed the basic right established in 1973’s Roe v. Wade, and just two years ago, he voted with the court’s liberal bloc to invalidate measures in Texas that made it more difficult for physicians and clinics to provide abortions. But he also wrote the opinion for the court in 2007 upholding a federal law restricting so-called partial-birth abortion. Kennedy cast many votes that the public associates with the court’s conservative bloc, such as a vote to end the presidential recount in Florida in Bush v. Gore in 2000, which handed the presidency to Bush, and writing the opinion for the court in Citizens United v. Federal Election Commission, which authorized unlimited independent spending on elections by corporations and unions and has prompted a continuing backlash. Kennedy joined in barring the death penalty for those with intellectual disabilities, and wrote the 5-4 opinion for the court that barred the imposition of the death penalty on juvenile offenders. “Justice Kennedy leaves a legacy of limiting federal power and protecting individual liberties,” says Scott A. Keller, the solicitor general of Texas and a former Kennedy clerk, who just this week won a racial gerrymandering decision with Kennedy in the 5-4 majority. Kenedy was also deeply concerned about the corrections system and the issue of solitary confinement. Kennedy, who spoke multiple times to the annual meeting of the American Bar Association, told the 2003 event in San Francisco that on corrections, “our resources are misspent, our punishments too severe, our sentences too long.” “As a profession, and as a people, we should know what happens after the prisoner is taken away,” Kennedy told the session. “To be sure the prisoner has violated the social contract; to be sure he must be punished to vindicate the law, to acknowledge the suffering of the victim, and to deter future crimes. Still, the prisoner is a person; still, he or she is part of the family of humankind.” The ABA established a commission that followed up on Kennedy’s recommendations. For the past dozen years since O’Connor left the court, Kennedy was at its center on many issues. But he did not like being referred to as the court’s “swing vote.” “It has this visual image of the spatial gyrations,” Kennedy said at an appearance at his Harvard Law School, in 2015. “The cases swing. I don’t.”With Kennedy off the Supreme Court, will Roe v. Wade be overturned?
U.S. Supreme Court
In his 30 years on the U.S. Supreme Court, Justice Anthony M. Kennedy affirmed a right to abortion even as he provided a swing vote on abortion issues.
Now that Kennedy is retiring, his successor could join with the Supreme Court’s other conservatives to jeopardize or chip away at the landmark abortion-rights decision Roe v. Wade, report the New York Times, NBC News and the Washington Post.
Florida State University law professor Mary Ziegler spoke with the New York Times about Kenendy’s impact. “Kennedy was the firewall for abortion rights for as long as he was there,” she told the Times.
“A decision overturning Roe is way more likely” after Kennedy’s retirement, Ziegler said. “A series of decisions hollowing out Roe without formally announcing that’s what’s going on is pretty likely, too.”
The Center for Reproductive Rights says that, if Roe were overturned, abortions could be banned in as many as 24 states.
Kennedy initially provided abortion opponents a reason for hope, SCOTUSblog reports. About a year after his confirmation, he joined with the majority to uphold a Missouri law that required doctors to conduct fetal viability tests before performing abortions on women who were at least 20 weeks’ pregnant.
But those hopes were dashed in the 1992 decision Planned Parenthood v. Casey. Kennedy joined two other justices in a controlling opinion that reaffirmed the right to abortion established in Roe v. Wade. The opinion established a less stringent test to evaluate laws that regulate abortions before viability: They cannot impose an “undue burden” on the right to abortion. Justice Clarence Thomas, on the other hand, joined a dissent that argued Roe was wrongly decided.
But Kennedy’s record continued to be mixed. In 2007, he joined with the majority to uphold a ban on so-called partial birth abortions. In 2016, however, he joined with the majority to overturn two provisions of a Texas law that made it more difficult for abortion clinics to operate.
Two senators who could prove crucial in a vote on Kennedy’s replacement are part of the 51-Republican majority in the Senate. They are Susan Collins of Maine and Lisa Murkowski of Alaska; both support abortion rights.
Collins said in a statement that she views Roe v. Wade as settled law “and I always look for judges who respect precedent.” Murkowski said abortion rights would be one factor—but not the only factor—in her decision on a nominee.
Posted June 28, 2018, 2:34 pm CDT
Rena Schild / Shutterstock.com
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Thursday, June 28, 2018
Daily News: Voice Search & Ad Formats, Facebook’s ‘Keyword Snooze’, GDPR & Push Marketing
June 27, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Report: Online Advertising Will be 70% Larger Than TV Advertising by 2022 (June 27, 2018)
LSA Insider: “According to a PwC June 2018 report, “Global Entertainment & Media Outlook,” internet advertising will be 70% larger than TV advertising by 2020, reaching nearly $130 billion.”
Voice Search Is Here — But Ad Formats Will Need To Evolve (June 27, 2018)
GeoMarketing: “With an estimated 50 percent of searches to be made via voice by 2020, marketers need to develop a comprehensive voice strategy today.”
Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days (June 27, 2018)
Marketing Land: “Still in testing, Facebook’s option to ‘snooze’ words will work much like Twitter’s ‘muted words’ feature, but only for a 30-day period.”
With GDPR In Place, Will Push Marketing Recede? (June 27, 2018)
Street Fight: “Push marketing relies on consumer data in order to work, and that’s becoming a major problem with the European Union’s new General Data Protection Regulation firmly in effect.”
Google Home and Chromecast device currently offline (June 27, 2018)
Search Engine Land: “Google has been apologizing on their @madebygoogle Twitter account and in the product forums. In short, if you ask Google Home a question, Google will not be able to help you.”
Video and search: YouTube, Google, the alternatives and the future (June 27, 2018)
Search Engine Watch: “Currently, one third of all time spent online is accounted for by watching video and it is predicted that 80% of all internet traffic will come from video in 2019.”
7 Advanced Facebook Advertising Tips to Improve Your Campaigns
Do you want better results from your Facebook campaigns?
Looking for tactics to help you get more out of your investment in Facebook ads?
In this article, you’ll discover seven advanced tips to improve the performance of your Facebook advertising campaigns.
7 Advanced Facebook Advertising Tips to Improve Your Campaigns by Charlie Lawrance on Social Media Examiner.
#1: Capitalize on Event-Based Lookalike Audiences
Lookalike audiences are one way to create highly targeted cold audiences on Facebook. While you can create multiple types of lookalikes, one of the most effective is the event-based lookalike. With the Facebook pixel and conversion tracking, you can record the actions that matter most to your business such as purchases or leads, and create website custom audiences to group these people into a new audience. You then use these event-based website custom audiences as the source audience to create your new lookalike audience. Check out this article for a walk-through of how to create event-based website custom audiences. Once you’ve created your custom audience, open your Audiences dashboard and choose Lookalike Audience from the Create Audience drop-down list.
In the Source field of the lookalike audience creation window, select your event-based website custom audience and then choose your target country and audience size.
Start with a 1% lookalike audience size because this is the closest match to your source audience. Then as you scale your ad spend, create new ad sets to test the other sizes, 2% and so on, up to the largest audience size of 10%.
#2: Refine New Prospect Targeting With Lifetime Value Lookalike Audiences
Another valuable type of lookalike audience is one built from the lifetime value of your customers. It goes beyond just your customers’ core data (such as name and email) and utilizes their purchase value to create an even higher-quality lookalike. To create this lookalike audience, first create a customer file custom audience with lifetime value. You then use this custom audience as the source audience for your lookalike.
Click here for a full walk-through of how to create lifetime value lookalikes.
#3: Improve Campaign Performance With Lowest-Cost Cap Bidding
One way to improve your campaign performance is to change your auction bidding from lowest cost to lowest cost with a cap. By default, lowest cost is enabled in your ad sets. This tells Facebook to get the lowest cost per result possible. To do this, Facebook will automatically bid in the auction on your behalf for maximum efficiency. When you set a bid cap with lowest-cost bidding, you can accomplish two different things depending on the cap value. Control Costs The first way to use cap bidding is to prevent costs from rising above an amount you’re comfortable with. This is especially beneficial if you know how much an instance of your optimization event is worth to you or what cost per optimization event you need to achieve to make a profit.
Increase Ad Distribution
The second way to use cap bidding is to increase the distribution of your ads within your targeting. Using the Dominate Method, you set your bid cap at three to four times the amount of your target cost per optimization result.
When you do this, Facebook targets the highest-quality segment of your target audience that’s most likely to take the action you’re optimizing for, helping you successfully outbid competing advertisers.
Let’s say you’re running a remarketing campaign for a product that retails for $50 and you’re using the Conversion objective optimizing for purchases, with a target cost of acquisition of $10.
Knowing the target acquisition cost, you set your bid cap at four times that value, which would be $40. The suggested daily budget according to Facebook is five times the bid cap — $200 per day — to complete the learning phase with at least 50 conversion actions in the first week.
#4: Increase Ad Relevancy With the Placement Asset Customization Tool
Facebook’s placement Asset Customization tool lets you tailor your ad creative asset to each of your placements. Adjusting your ad creative this way improves the relevancy of your ads, helping boost their engagement rate and effectiveness. To enable this feature, ensure Edit Placements is selected at the ad set level of your campaigns and then click the Select All Placements That Support Asset Customization link under Asset Customization.
Currently, you can customize your creative for the following placements:
- Facebook Feeds
- Instagram Feed
- Instagram Stories
- Audience Network Native, Banner and Interstitial
- Audience Network Rewarded Videos
The other way is to select a unique image you’ve created in the native image format for each of your ad placements. To do this, click the Use a Different Image for Certain Placements drop-down menu.
#5: Use the Test and Learn Tool to Reveal Your Most Effective Campaigns
The Campaign Compare feature in the Test and Learn tool helps you determine which campaign delivers the most conversions at the lowest cost to your business. The test utilizes Facebook’s conversion lift metric, meaning you aren’t bound to viewing results via attribution windows and can therefore measure the true impact of your campaigns. To access this tool, open Ads Manager and select Test and Learn from the Measure & Report column.
Next, select the campaign compare question in the main Test and Learn dashboard.
Now choose the two campaigns you want to compare. A best practice is to have only one variable change between the campaigns you’re comparing. For instance, you could compare the effectiveness of two campaigns at driving purchases. Both have the same placements and ad creative, but one uses the Conversions objective and the other the Traffic objective.
Finally, select your test duration. To view your test results, your campaigns need to generate at least 100 conversion actions for the event that you’ve selected to track. Therefore, based on the campaigns’ daily budget, select an appropriate time frame in which 100 conversions will be generated.
#6: Identify Your Best-Performing Ads Using the Split Testing Tool
Facebook’s split testing tool lets you test different versions of your ads so you can see what works best to improve future campaigns. Currently, you can create a split test comparing one of four variables — Creative, Delivery Optimization, Audience, and Placement — and up to five versions for each test. Tip: If you’re using this tool for the first time, I recommend using the guided creation because Facebook will give you some instructions on how to create your first split test. One way to use this tool is to create a split test for testing different audiences. You could test the effectiveness of lookalikes with different source audiences, such as one built from purchases and another built from Add to Cart actions. To create an audience split test, click Create in your Ads Manager dashboard. Then choose your objective and select the Create Split Test checkbox. In this example, you want to compare the effectiveness of two different audiences at the Awareness stage. You’re warming up cold audiences with video content so you choose the Video Views objective.
After you’ve selected your objective, Facebook takes you to the ad set level. Select the Audience variable from the Variables section.
You’ll then see two audience sections, one for Ad Set A and one for Ad Set B. You can either create a new audience directly or select a saved audience.
Once you’ve chosen the two audiences you want to test, complete the rest of your ad set, selecting your placements, delivery optimization, budget, and test duration. Start with an even budget split between the two ad sets and then select your test duration, which can be between 3 and 14 days.
Finally, at the ad level, create or select an existing post. If you already have an ad that has worked well in previous campaigns, click Use Existing Post and enter the post ID to maintain the social engagement and total video views.
If not, go ahead and create a new ad using the ad creation panel. In this example, because you’ve chosen the Video Views objective, you’d upload the video you want to use, and create a headline and description in the text section.
#7: Use a 3-Step Funnel to Structure Remarketing Campaigns
Successful advertising starts with the right strategy and positioning. Don’t deliver sales-based ad campaigns straight to cold audiences of potential customers. They don’t know, like, or trust you yet, so you won’t see consistent and sustainable sales or leads from your campaigns. Instead, use the ALL Framework strategy, which will effectively take someone from a stranger (cold audience) to a paying customer by showing the right ads to the right people at the right time. The ALL Framework consists of three stages of ad campaigns: Awareness, Level 1 Remarketing, and Level 2 Remarketing. At the top of the funnel is Awareness. At this stage, the goal is to provide value to your target audiences through entertaining or educational video content. By using video ad campaigns, you can grab the attention of your target audiences in the news feed and build video custom audiences to group people based on their engagement with your video content. You can capture the most engaged people and use them as the targeting in your mid-funnel Level 1 Remarketing campaigns.
Improve Mid-Funnel CTR With Ad Copy Built Around Snap, Benefit, and Action
This tip relates to the ad copy structure that you use in direct-response ads to grab your audience’s attention in the news feed, improve your ads’ CTR, and drive more people to your website. At Level 1, you position sales-based ad campaigns that feature some type of offer, using either the Traffic or Conversion campaign objectives. You’re targeting people who have previously engaged with your content ads. The goal is to spur consideration of your products or services by driving highly targeted website traffic, a small percentage of which will convert into new customers. This tactic is more effective than just positioning direct-response ads to cold audiences. When you show the ads to people who have previously engaged with your content (predominantly videos), you’ll see better ad engagement rates. The SBA Copy Method consists of three parts: Snap, Benefit, and Action. The Snap is the attention-grabbing first line of copy. What you say here depends on the product or service offer in your campaign. To illustrate, if you’re an ecommerce company, you might offer a product discount. The Snap would be the discount and the code to use at checkout, such as “Get 20% OFF using the discount code FB20.”
The Snap is then followed by the Benefit. Here, you list core features of your product or service, and the benefit of each to your target audience. When it comes to effective copy, just listing features isn’t enough; people want to know how those features benefit them and the overall impact on their lives.
Finally, the third part of the SBA copy method is the Action. Here you explicitly state the action your target audience needs to perform to take advantage of the offer you’ve positioned in your ad. Keeping with the ecommerce example, the action would be a sentence at the end of your ad copy like: “Click the link below to shop now.”
Improve Conversions With Reminder, Testimonial, and Messenger Ads
At Level 2, using website custom audiences and the RTM method, you remarket to your visitors with ads related to the pages they’ve viewed and actions they’ve taken on your website. For instance, remarket to people who have viewed a specific product page, added it to their cart, and initiated checkout but didn’t complete the purchase. The RTM method consists of three ad types — Reminders, Testimonials, and Messenger. The Reminder ad is one of the most simple, yet effective, types of ads. With this ad, you create a sense of urgency in your ad copy to encourage people to take action now. You could remind people of the offer you presented to them at Level 1, or share a new limited-time offer based on the product or service they viewed on your website. Testimonials work well at the Level 2 stage because your website visitors are already in the buying decision process. When you use testimonials directly in your ad copy, you create social proof that builds the confidence and trust your target audiences need to convert into new customers.
Position a single testimonial at the start of each ad, and follow it with a reminder of an offer for your product or service that’s relevant to the pages of your website they’ve visited.
Messenger ads are an easy-to-open direct communication with your target audience. These aren’t ads with the Messenger placement but rather Traffic ads that send people straight to the Messenger destination to start a conversation with you.
Messenger ads are best used by high-end service providers when the purchase decision requires more consideration or some complexities need explanation before potential customers purchase.
https://www.businesscreatorplus.com/7-advanced-facebook-advertising-tips-to-improve-your-campaigns/
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