How Often Should You Update Your Firm’s Website?

Your firm has worked hard to create a quality website that is easy to find and provides your clients with enough information to know whether or not they can benefit from your services. After so much work, you shouldn’t need to make any changes for a while, right? If there’s one constant thing about the Internet and technology, it’s change. Just because you have created a website with all of your current essential information doesn’t mean you’re done for good. How do you know when it’s time to update your firm’s site?

 When There Is a Major Change in or to Your Firm

 Time brings a certain amount of change to any firm, so it is vital that you make updates whenever there is a major change in yours. It could be the name of your firm or your practicing attorneys. It could be an address or phone number. It might even be an area of practice that you are breaking into. Whatever the change is, it is important that you keep your clients up to date about your services and information. Visitors to your site are likely to take notice of the date or year that your site was last updated. If it has been a few years, they may take their search somewhere else.

When There Is a Shift in Social Technology and Networking

Keeping your website up to date with the latest trends in networking and social media is an important part of remaining relevant and noticeable. Facebook, Twitter, Pinterest, and Google+ are all the rage, but what about the next big thing? Any time there is a social media shift, make sure your firm’s website is updated to stay up to speed with your clients.

When Competitor Sites Outperform Yours

If a competing firm is rising higher in search engine results than yours, it might be time for a website overhaul. The generation of new, quality content is a great way to rise in organic search engine results. If your firm is concerned with rising in Google rankings, then taking to heart a website performance analysis and making relevant changes is essential.

When You Can’t Remember the Last Time You Updated

Preferably, your firm should update its site before you forget the last time you performed a redesign. If it has been three years since the last time you gave your site an overhaul, then it is definitely time to update. Many law firms go through an update process once per year in order to keep on top of trends and remain relevant in search engine results. Some perform an update every two to three years. If you can’t remember the last time your website was updated, then a redesign is probably long overdue.

Schedule a Regular Update for Your Firm’s Site

Whether you choose to go through it monthly, yearly, or every other year, schedule a regular time for your firm’s site to be given an overhaul. Doing it regularly should help to reduce the need for a complete redesign, and it will let your clients know that providing recent, relevant information and interaction on your site is important to you. For more information on updating your firm’s website, contact BusinessCreator, 855-943-8736 or email marketing@forlawfirmsonly.com Edward Kundahl, Ph.D., M.B.A. President BusinessCreator, Inc. www.ForLawFirmsOnly.com www.BusinessCreatorPlus.com ed@forlawfirmsonly.com

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