June 13, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google Announces New AdWords Location-Based Features for Retailers & Marketers (June 13, 2018)
LSA Insider: “The changes are retail focused and are a response to changes in technology and mobile usage that have raised consumer expectations in the retail environment.”
Study: Consumers Primarily Buy In-Store, Browse on Desktop, Mobile and Voice (June 13, 2018)
LSA Insider: “Retail behaviors have become increasingly complex, as consumers are faced with more options when it comes to researching and purchasing goods and services.”
Finally! The 800 million ways Facebook gets serious about local business (June 13, 2018)
Search Engine Land: “Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products.”
Make It Easy For Shoppers (June 13, 2018)
Media Post: “Consumers are keen to use technology that enhances online shopping experiences, according to the results of a new survey from digital marketing agency adtaxi.”
Report: Paid Search Offers Results, Especially on Mobile, at Time of Ad Saturation (June 13, 2018)
Street Fight: “In 2017, mobile ad spend exceeded desktop ad spend for the first time ever. Search engine results pages are more competitive—the number of advertisers competing for a first page ad position increased more than 13% last year.”
Instagram Lets Brands Sell Products in Stories (June 12, 2018)
Search Engine Journal: “Brands can now add shopping bag stickers within the story, which users can then tap on to view the product.”
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