June 15, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Report: 52% of millennials want retailers to mirror their values (June 15, 2018)
Marketing Land: “The big takeaway from a new report by Euclid is that retail success strongly flows from brand perception. To many, this may seem like a non-insight; however, it’s contrary to pervasive thinking and conventional wisdom about discounting as a primary retail success factor today.”
The basics of working with Amazon Marketing Services (June 15, 2018)
Search Engine Land: “Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don’t) against Google AdWords.”
Why Google Decided Phone Calls Are the Key to Google Assistant’s Future Success (June 15, 2018)
Street Fight: “The recent announcement of Google Assistant’s Duplex has consumers and technology experts alike questioning its borderline creepy, human-like capabilities.”
How Marketers Are Acquiring Mobile Users, And Why It’s Important (June 15, 2018)
Marketing Charts: “Last year, the average visitor engaged with about 80% as much site content on a smartphone as they did when using a desktop or laptop, a gap that has narrowed across industries.”
A Deeper Dive into Six of Mary Meeker’s 2018 Internet Trends (June 15, 2018)
eMarketer: “Mary Meeker, the well-known venture capitalist and heralded “queen of the internet,” released her annual internet trends report to the tech and business communities this month, generating as usual a great amount of interest and chatter.”
Google’s ‘More Results’ button: a search marketer’s POV (June 14, 2018)
Search Engine Watch: “The SERPs are continuing to diversify, but ultimately, the users are reaping the benefit. With tweaks like MR, Google as a tool is even more efficient and intuitive.”
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