Getting Found Locally: Where Your Customers Are Looking

Does your business cater to local customers? If so, you need to implement various SEO tactics to ensure that local customers can find your website when they search online for the types of products and services you offer. Not having a website that’s optimized for local search today is the 1990s equivalent of not being listed in the Yellow Pages. According to the Kelsey Group, 74% of Internet users perform local searches, and according to a study by TMP and Comscore, 82% of local searchers follow up offline with an in-store visit, phone call or purchase. So, if you want to boost your bottom line and make the most of your online marketing efforts, make sure that your website is found wherever possible by local consumers. Use Local Keywords In order to drive local traffic to your website, incorporate local keywords into your website’s content, title tags, and meta tags. Perform keyword research to determine what keywords local customers are using to find websites like yours. Local key
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