Reputation Repair and Management: How Can I Fix My Online Reputation?

The Internet gives you access to a wide audience that can help you spread the word about your business and build your brand. But just as the Internet has the potential to benefit your business, it can also hurt it and leave your brand image in shambles. Companies live or die by what is said about them online. In just a matter of minutes, an upset customer can write a horrid online review of your business and it can spread like wildfire. Online reputation management enables you to repair small issues before they grow out of control. The first step in building a positive online reputation is to keep track of what is being said about you, your company, and your products or services online. You can monitor your online reputation by regularly searching for keywords related to your brand on search engines and signing up for Google Alerts, so you receive a notification every time your brand is mentioned. If you proactively monitor your online reputation, you’ll be able to react to what is
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