Reasons Not to Put Off Optimizing Your Site for Local Search Any Longer

When it comes to online marketing, you might not know what the next big thing is going to be, but it's a pretty sure bet that it's going to show up sooner rather than later. One minute, online videos are the hot thing, only to be replaced by social networking sites like Facebook and Twitter soon after. Maybe that's why a lot of small business owners decide to dabble here and there, without committing too much energy to any one site or project until it really takes off. Except that sometimes "later" can turn quickly into "too late." For some small businesses, that's probably going to be the case with local search-optimizing your website to help you find new customers in your neighborhood via the major search engines. Here are two really good reasons to get started on local SEO right away: The numbers are there. Google has reported that roughly one of every five searches now contains some kind of geographic element. In other words, people are increasingly using search engines to find lo
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