Online Reputation Management: Content & Social Media, Not Fake Reviews

Online Reputation Management: Leveraging Content & Social Media, Not Fake Reviews In 2013, Dimensional Research carried out a study sponsored by a software company. While the research was about customer service and how it affects sales of midsize companies, researchers uncovered nuggets that changed the way people look at online reputation management forever. Those nuggets are as follows: 86% of respondents said negative reviews influenced their buying decisions 90% said positive reviews influenced their buying decisions
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