The Best Way to Counter Bad News Online

Sometimes, despite your best efforts, there's negative information floating around on the Internet about your business. It could be that you ran into a customer that you just couldn't please, that a transaction didn't go the way it was supposed to, or even that you took over a business from someone else that wasn't as focused on customer satisfaction as you are. Whatever the reason, when you come upon bad news about your company online, there are three definite actions you should take as quickly as possible: First, remove as much of the negative info as possible. How much of this you'll be able to take away depends a lot on the website it's on, how accurate the information is, and who posted it in the first place. Still, it's worth writing a quick e-mail to see if you can have it taken down, or at least get a chance to present your side of the situation. Next, apologize publicly and make an offer to set things right. It doesn't matter whether the bad news has come from one angry custo
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