Is Search Engine Optimization Really as Confusing as it Seems?

For business owners and executives who are on the outside looking in at the process of search engine optimization, the sheer number of philosophies and details can seem overwhelming. Although a few core concepts remain constant, the ways that Google and the other engines evaluate sites and determine listings is always shifting. That means best practices are changing constantly, as are the tactics being used by your online competitors. In that kind of environment, it can be difficult to keep up. But, does good SEO really need to be so detailed and confusing? The quick answer is both "yes" and "no." On the one hand, the ever-shifting state of ideas and algorithms means that your strategy has to change and evolve on an ongoing basis. But on the other hand, search engine optimization is still relatively simple when you get down to the nuts-and-bolts level. Here are three of the most important reasons why search engine optimization is still relatively simple: 1. Small changes in search en
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