Mobile Marketing: Why My Business Should Go Mobile

Mobile marketing is growing in importance as mobile devices become staples in our everyday lives. By 2015, more people will access the web from their mobile devices than from their desktop computers, according to Morgan Stanley. Mobile marketing helps businesses generate more leads, increase sales, boost website traffic, and get ahead of the competition. Nevertheless, many businesses are still stuck in the age of desktop Internet, failing to take advantage of the promotional opportunities that the mobile web offers. People spend less time in front of their computer screens and more time out and about. They are in and out of meetings, waiting in line at the supermarket, in between appointments, riding on commuter trains or sitting in traffic. One of the most effective ways to reach people, no matter where they happen to be, is through mobile marketing because people carry their smartphones or other mobile devices with them almost everywhere they go. Why Your Business Needs a Mobile Web
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