July 13, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Replay: Scoring the Digital Marketing Stack (July 13, 2018)
LSA Insider: “During a webinar this week, Boostability’s Kelly Shelton and LSA’s Charles Laughlin discussed the results of a survey conducted from May-June by both companies. The survey targeted digital agencies and those selling digital products and services to SMBs.”
The Line Between Cool and Creepy: How Much Personalization is Too Much? (July 13, 2018)
Street Fight: “Re-marketing and geo-targeted messaging have become old news. The challenge for brands is now figuring out how hyper-targeted is too targeted for consumers prone to be put off by a perceived invasion of privacy.”
Google Posts adds ‘call now’ button (July 12, 2018)
Search Engine Land: “Before, the call-to-action options on the Google Posts for the “What’s New” box included “book,” “order online,” “buy,” “learn more,” “sign up” and “get offer.” Now Google has a new option that lists the business’s phone number.”
‘Conversational Commerce’ Is On The Rise: Here’s How Brands Can Win (July 12, 2018)
GeoMarketing: “Of 806 million WeChat users in China, an estimated 31 percent have used the messaging platform to make a purchase. By embracing diverse chatbot applications, brands can take advantage.”
Simpli.fi Adds Location-Based TV To Platform For Ad Targeting (July 11, 2018)
MediaPost “Brand marketers can now add television to the list of specific ad targets through an addressable geofencing feature on Simpli.fi’s platform that aims to connect TV viewers — up to 1 million locations per campaign, across mobile, desktop and OTT/CTV devices.”
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