July 9, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google Store Visits Reporting: Now Available to SMBs (July 9, 2018)
LSA Insider: “New “per-store” reporting will roll out globally by the end of the month. It will be available to all advertisers regardless of size or number of locations. It will be part of the new AdWords (soon to be Google Ads) interface.”
Using Mobile App Marketing for Local SEO Strategy Ideas (July 9, 2018)
LSA Insider: “Customers are researching before every experience to be as prepared as possible — whether it’s for the menu, parking information, traffic around a business, holiday hours of operation and much more.”
Groupon Reportedly Puts Itself on the Market (July 9, 2018)
Street Fight: “Groupon, the early pioneer in local deals that was once valued at as much as $16 billion, is on an avid hunt for a buyer, Recode reported this weekend.”
Google Speed Update is now being released to all users (July 9, 2018)
Search Engine Land: “After six months of preparation, the Google Speed Update is now rolling out. It only impacts the mobile search rankings of the slowest of sites on the internet.”
Analyst firm: Smart speaker market will reach 100M units by year-end (July 9, 2018)
Marketing Land: “Analyst firm Canalys is projecting that the global smart speaker market will reach 100 million units by the end of 2018. It further estimates that there will be 225 million smart speaker users by 2020.”
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