July 3, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Brands More Skeptical of Facebook than SMBs in Wake of Controversies (July 3, 2018)
Street Fight: “Although most multi-location brands say they’re not changing how they use Facebook for marketing, well over one fourth of the ones that use it are re-examining or decreasing their use of it due to recent scandals.”
Acxiom Marketing Solutions Group Sold to IPG; Future of its SMB Listings Unclear (July 3, 2018)
Local Onliner: “The remaining, smaller part of Acxiom will rebrand as Live Ramp, and focus on providing “identity data” and online and offline omni-channel services to brands.”
Google clarifies the upcoming Speed Update only impacts the ‘slowest sites’ (July 3, 2018)
Search Engine Land: “Google clarifies that if you have a fast site, making it faster ‘won’t change things’ with your rankings specific to the upcoming Speed Update.”
Tighter data rules affect some marketers more than others (July 3, 2018)
MarTech Today: “Contributor David Dowhan believes this inequity may provide an opportunity for data providers and tool developers serving mid-market brands.”
Amazon Will Drive 80% of Ecommerce Growth this Year (July 2, 2018)
eMarketer: “The latest eMarketer forecast shows that Amazon continues to set the pace for US retail ecommerce and will account for more than 80% of the overall market’s expected growth this year.”
Search To Drive Mobile, Data Says (July 2, 2018)
MediaPost: “Search remains the strongest media for mobile advertising, but social will take the lead beginning in 2019, according to data released Monday.”
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