July 19, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Location Intelligence: What is it and Why is it Important for Your Clients’ Businesses? (July 19, 2018)
LSA Insider: “Location intelligence tells you more than just where your clients’ customers live and work. It enables you to see where their customers spend time, when, how long and more. This is thanks to the combination of widespread mobile use and big data.”
Apple Maps takes a step in the right direction (July 19, 2018)
Search Engine Land: “Keep your business listings on Google Maps updated, says contributor Adam Dorfman — and don’t overlook doing the same on Apple Maps. Here’s a look at the new and improved Apple Maps and its features.”
Amazon PPC Challenges Google Ads (July 19, 2018)
Search Engine Journal: “A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon.”
Navigating Location Data’s Ethical Minefield (July 19, 2018)
AdExchanger: “Data is the lifeblood of the internet economy, and that’s unlikely to change. But questions of privacy are more frequent and louder than ever.”
Digital Doings: Email Ranks Third In Investment, Study Shows (July 18, 2018)
MediaPost: “Email is one of the top three digital marketing channels. And firms are upbeat about digital in general, with 83% saying it helps them achieve their goals, according to “How Businesses Use Digital Marketing in 2018,” a study by Clutch.”
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