July 30, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Automated Google Ads Won’t Solve the Challenge of Ad Creative (July 30, 2018)
LSA Insider: “Earlier this month, Google introduced “responsive search ads” which automate the search campaign optimization process using machine learning. Google takes up to 15 ad headlines and 4 description lines testing various combinations to identify the strongest ad creative for a given search query.”
New Tech Adoption Index Podcast: “Age is a Moving Target” (July 30, 2018)
LSA Insider: “The Tech Adoption Index‘s survey research has consistently found that younger business decision makers are far more likely to want to use apps to run their businesses that older decision-makers.”
Bing Ads rolls out Target CPA & Maximize Conversions bidding strategies (July 30, 2018)
Search Engine Land: “A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding strategies.”
Google’s Path to Becoming the Transaction Layer of the Web (July 30, 2018)
Street Fight: “Google’s been trying its best to answer questions directly on-SERP since the early days of the Knowledge Graph, and in local at least, “answering questions” frequently means putting you in touch with a business.”
Smart Speaker Owners Starting to Default to Their Devices For Audio (July 30, 2018)
Marketing Charts: “Streaming music is one of the most common uses of Smart Speakers, and there’s evidence now that Smart Speaker owners are beginning to default to their devices for all their audio needs.”
Google Has the Most Intelligent Digital Assistant (July 27, 2018)
Search Engine Journal: “Google Assistant is the most accurate smartphone digital assistant, beating Amazon Alexa, Apple’s Siri, and Microsoft Cortana. A report released this week from Loup Ventures contains data from a digital assistant test, which measures how well the four competitors answered a series of 800 queries.”
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