July 6, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Smartphones Now Capture Two-Thirds of US Digital Media Time (July 6, 2018)
Marketing Charts: “People in the US spent more than twice as much time accessing the internet through smartphone applications than via desktops in April, notes comScore in a recent presentation on location data.”
Amazon drives 80% of US e-commerce (July 6, 2018)
Marketing Dive: “Amazon’s gross merchandise value this year is on pace to rise 29% year over year to $258.22 billion, blowing past past total U.S. e-commerce growth of 16% expected for the year.”
Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust (July 5, 2018)
MarTech Today: “With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches?”
Predicting the value of a search engine ranking signal (July 5, 2018)
Search Engine Land: “Contributor Dave Davies deconstructs a new Google patent that covers how machine learning can predict a ranking signal value when the value is unknown.”
Mobile Marketers Struggle With Data Quality Management (July 3, 2018)
eMarketer: “Tune and Forrester Consulting surveyed 300 US mobile marketers in January and found that about one-third of them see managing data quality as a real challenge.”
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