July 26, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
6 Ways Marketers Are Personalizing Digital and Voice Experiences to Drive Revenue (July 26, 2018)
LSA Insider: “According to Salesforce’s 2018 report, 56% of B2C customers said a tailored experience based on past interactions is very important to winning their business. In addition, just over two-thirds of B2C customers said their standards for good experiences are higher than ever.”
The Rise of Visual Search: How Brands Can Adapt (July 26, 2018)
Search Engine Journal: “With new, intelligent, visual search technology being incorporated into branded apps and websites as well as improved visual search functionality being built into platforms such as Pinterest, Bing, and Google, visual search is changing the search marketing landscape as we know it.”
Report: E-Commerce Sites Must Fend Off Looming Challenge from Social Platforms (July 26, 2018)
Street Fight: “The straightforward days of yore when e-commerce sites like Amazon made their money selling users products and social platforms like Facebook made their money selling advertisements that capitalized on users’ attention have come to an end.”
Email, Paid Search Said Easiest to Analyze; Content & Video Tougher (July 25, 2018)
Marketing Charts: “Measuring marketing attribution is very important to the vast majority of marketers, reports Ascend2 in a new study involving 226 marketing influencers fairly evenly split between B2B and B2C channels.”
Retailers Lag In Meeting Shoppers’ Digital Expectations, Study Finds (July 25, 2018)
MediaPost: “Retailers are embracing digital marketing. But their investments have not kept pace with customer expectations, according to Retail’s Digital Crossroads, a study by Incisiv in partnership with Windstream Enterprise.”
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