Daily News: The Need for an Amazon Strategy, Facebook Messenger Ads, Marketers & Loyalty Programs

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Everyone Now Needs an Amazon Strategy (September 20, 2018) LSA Insider: “Amazon is projected to bring in $4.6 billion in online ad spend this year, making it the third largest online advertising platform, overtaking Oath and Microsoft. But it isn’t just the advertising business that is making headlines. Amazon is disrupting every aspect of commerce, both online and offline, for businesses big and small.” Financial Services Firms Need to Implement a Comprehensive Digital Strategy (September 20, 2018) LSA Insider: “Digital continues to influence how consumers conduct their financial planning even for the most complex, life-changing decisions. Financial services firms need to adapt to this reality to remain relevant.” New Media Announces Launch of ThriveHive Grader, New Solution Gives Comprehensive Audit on Google My Business Profile (September 20, 2018) Associated Press News: “New Media Investment Group Inc. announced the launch of ThriveHive Grader, a free solution designed to guide small business owners in creating and maintaining their Google My Business (GMB) profile.” Digital Advertisers Hope to Better Dynamically Segment Audiences (September 20, 2018) Marketing Charts: “The vast majority (91%) of advertisers agree to some extent that they put the customer first in all their marketing efforts, according to a survey conducted by Econsultancy for MediaMath.” Facebook Messenger Ads: Are They Worth It? (September 20, 2018) eMarketer: “According to a survey of US smartphone users conducted by Vibes in March 2018, more respondents were interested in using Facebook Messenger to engage with a brand than any other messaging platform.” Amazon Partners With Getty Images to Bring Image Search to Echo Devices (September 20, 2018) Search Engine Journal: “Amazon is partnering with Getty Images to bring image-based search results to all Echo devices with a screen. With the launch of the Echo Show and Echo Spot, Alexa can now deliver visual content as well as audio content.” How Marketers Need To Build Loyalty Programs Now (September 19, 2018) GeoMarketing: “The typical template of a brand’s loyalty program usually takes its cues from the traditional punch card handed to regular customers offering a free or discounted item when they reach a specified number of visits.”

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