September 24, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
How brands can use mobile targeting for good (September 24, 2018)
Mobile Marketer: “By shifting the focus from how data can be used to benefit a brand to how it can benefit the consumer, marketers can take a massive step forward when it comes to trust.”
Is Google Playing the Long Game with SMB Websites? (September 24, 2018)
Street Fight: “We have seen that Google is operating on multiple fronts in Local for the first time ever. So while it might take years, Google is very patient, very competitive, and very ambitious.”
Global spending on digital marketing nears $100 billion – study (September 24, 2018)
Reuters: “Spending on digital marketing grew by 44 percent last year in the United States and Britain to $52 billion, a study has found, estimating that global outlays on such tactics are approaching $100 billion.”
Retail Innovators Aren’t Afraid of Failure (September 21, 2018)
eMarketer: “A majority of US retailers surveyed by RSR Research in September 2018 agreed that information has become an asset that’s critical to success, but gaps between “winners” (defined as companies with more than 4.5% growth) and “non-winners” (the rest) emerged upon further investigation.”
Amazon launches a dozen new devices to put ‘Alexa everywhere’ (September 21, 2018)
Marketing Land: “There are three categories of devices now: Echo devices, Echo companion devices and new Alexa-powered smart appliances. The latter include wall clocks, smart plugs, security cameras, an in-car audio device and more. It’s all part of Amazon’s bid to own the smart home.”
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