August 31, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google’s ‘Ad Strength’ Rating Seeks to Improve Machine Learning for Responsive Ads (August 31, 2018)
LSA Insider: “It can be difficult to determine how much information to include within an ad, as well as what information will generate the most engagement. And, as consumers continue to expect more personalized forms of advertising, marketers must create a greater mixture of relevant ads.”
Facebook compares video consumption habits across its services to help advertisers (August 31, 2018)
Marketing Dive: “Marketers continue to invest in video, but Facebook’s blog post underscores how video consumption is not a one-size-fits-all experience. Instead, it varies based on age, type of content, length of ads and other factors.”
Voice Commerce Might Present A Loyalty Problem for Brands, But Not Immediately (August 31, 2018)
Marketing Charts: “Voice commerce has the potential to erode brand loyalty, as 85% of people who have used virtual voice assistants (VVA) for purchases have at some point bought the first VVA-selected option instead of the specific brand they requested, according to a report from Digitas.”
The GDPR Hasn’t Affected People’s Experience with Brands (August 31, 2018)
eMarketer: “Two months after the law became enforceable, data protection complaints have skyrocketed. However, most people believe that the regulation hasn’t affected their experience with brands.”
Google Ads Lets Users Make Campaign Changes from ‘Overview’ Page (August 30, 2018)
Search Engine Journal: “An update to Google Ads now allows users to make changes to their campaigns directly from the Overview page. The Overview page shows users a top-level view of their account and campaign performance.”
How to capitalize on the competitive advantage of real-time data analysis (August 30, 2018)
Search Engine Land: “Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.”
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