September 10, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Replay: Is Automation an Existential Threat to Agencies? (September 10, 2018)
LSA Insider: “Machine learning and automation are changing the dynamics of delivering marketing services to both small businesses and enterprises alike. Do automated campaign creation and optimization represent “an existential threat”? How should agencies respond and what areas and tasks should they focus on to avoid being commoditized or replaced?”
Google’s Dynamic Search Ads Get New Targeting Options, More Reporting Data (September 10, 2018)
Search Engine Journal: “Google has released several updates to Dynamic Search Ads (DSA) over the past week, which include new targeting options and more data in reports.”
Email Is Top Content Channel Despite Hurdles: Study (September 10, 2018)
MediaPost: “Email is the best channel for sending content, but there are many barriers to success, according to Email-Driven Content Marketing, a study by Ascend2.”
LinkedIn brings Dynamic Ads into Campaign Manager platform (September 10, 2018)
Marketing Land: “Advertisers will be able to create and manage Dynamic Ad campaigns and track how they are performing using LinkedIn’s ad management tool.”
From artificial intelligence to tangible action: Executing on AI insights at scale (September 10, 2018)
MarTech Today: “Traditionally, artificial intelligence (AI) has been an expensive proposition, from painstaking data prep to scarce data science talent. The irony is, the resulting AI insights often end up sitting on a shelf gathering dust.”
Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector (September 10, 2018)
Street Fight: “Uberall’s acquisition of Navads highlights the importance of listings management and its integration with reputation management. Street Fight’s latest survey of multi-location brands shows a correlation between use of both these types of services and the overall effectiveness of local marketing.”
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