September 14, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Marketers Clearly See Email As The Best Content Distribution Channel (September 14, 2018)
Marketing Charts: “Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers, according to a report from Ascend2. But none are quite as popular as email, which can be integral to respondents’ content marketing strategies that primarily seek to improve lead quality and conversion rates.”
Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers (September 13, 2018)
GeoMarketing: “While most of the new features were previewed in June, iOS 12 gets its full release the week of Sept. 17. And it could significantly alter which notifications are seen and which aren’t.”
Social Media Helps Businesses Stay Competitive, Build Brand Awareness (September 13, 2018)
MediaPost: “Whether they’re small, medium, or large, businesses value social media. That’s according to new research from social-media management platform Hootsuite, which based its findings on recent feedback from roughly 9,000 businesses across 19 countries.”
Exclusive: Survey shows social media poised to capture holiday ad spend (September 13, 2018)
Marketing Land: “With consumer confidence at an all-time high, we should all expect increased ad spend with new and emerging technologies, like location data tools and social media analytical platforms, to directly reach the 2018 holiday shopper.”
Traditional brands manage loyalty gains through focus on emotional connections, study says (September 12, 2018)
Marketing Dive: “Digital brands have retained significant consumer loyalty even in a year marked by negative news, such as Facebook’s Cambridge Analytica scandal. Though there are signs people are using Facebook less, the network retained its spot in eighth place on the Brand Keys list, underscoring the significant brand equity that major tech companies have.”
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