September 7, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
What Google’s E-A-T score means for ecommerce (September 7, 2018)
Search Engine Watch: “E-A-T is important for the ecommerce industry because shopping pages are considered by the rater guidelines to be “Your Money or Your Life” (YMYL) pages, and these types of pages are held to the highest quality standards. For that reason they are also expected to have the highest E-A-T.”
Study: Majority of teens consider a brand’s ethics when making purchasing decisions (September 7, 2018)
Marketing Dive: “Teens are more likely than adults — 57% compared to 49% of adults — to pay more for brands that support the causes or organizations important to them.”
Virtual reality enters its ‘trough of despair’ as shipments decline (September 6, 2018)
Marketing Land: “It wouldn’t be fair to say VR is dead, but from a consumer electronics perspective, it’s not far from it.”
6 ways the August core algorithm update impacted local business (September 6, 2018)
Search Engine Land: “Was your site affected by the recent core algorithm update? Here’s a look at the changes made to local and small business sites after the update.”
Amazon Rebrands Its Ad Business (September 6, 2018)
MediaPost: “Amazon announced Wednesday plans to retire the individual names of its advertising services businesses and combine Amazon Media Group, Amazon Marketing Services and Amazon Ad Platform under one brand, which it will now call Amazon Advertising.”
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