September 19, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Study: 82% of Marketers Believe Email is the Most Effective Content Marketing Channel (September 19, 2018)
LSA Insider: “Despite its proficiency and success in helping marketers achieve a wide range of goals, some predict that email is on the way out as a marketing channel, and that money and resources can be better utilized in other areas. However, a recent report from Ascend2 exposed the exact opposite.”
Amazon becoming 3rd-biggest digital ad platform (September 19, 2018)
Axios: “Amazon’s ad business will bring in $4.61 billion this year, according to a new eMarketer study, up a whopping 60% from the projection of $2.89 billion in March.”
Survey surprise: 90% of consumers report being brand-loyal (September 19, 2018)
Marketing Land: “The conventional wisdom is that brand loyalty is dead. Not so, says a new consumer survey from Yotpo. But some of the findings are surprising in the context of current thinking.”
Google plans to loosen control over AMP (September 19, 2018)
Mobile Marketer: “The open-source AMP Project is Google’s attempt to improve the mobile web. However, some parts of the web community are suspicious of the company, who dominates many aspects of the technology and has a near-monopoly in internet search and power to control what billions of people see online.”
Social Media Doesn’t Set the Mood for Shopping (September 18, 2018)
eMarketer: “When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized.”
Bing Ads gives advertisers machine learning-powered insights (September 18, 2018)
Search Engine Land: “Competition tab, performance insights and location recommendations highlight performance changes and competitive pressures, offering suggestions advertisers can take to improve results.”
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