September 28, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Replay: How to Stop Worrying about Local Listings & Focus on the Customer Journey (September 28, 2018)
LSA Insider: “Local listings management is table stakes for businesses big and small. But the way local data is processed by big platforms is complex and often results in inaccurate information, duplicates and other inconsistencies. The result is low visibility, bad location data or a generally less than optimal consumer experience.”
Facebook’s new in-stream video ad solutions target most engaged viewers (September 28, 2018)
Mobile Marketer: “Facebook recognizes that its users have varied video-watching habits, which range from short clips to longer viewing sessions, and is trying to give video ad buyers more choices as a result.”
Half of Consumers Expect Technology to Allow Companies to Customize Their Experience (September 28, 2018)
Marketing Charts: “In a new report, WE Communications finds almost half (47%) of respondents across 8 countries believing that technology absolutely will allow companies and their products/services to customize their experience in the next few years.”
Local Marketing Solutions Group Achieves Local Search Association Certification (September 27, 2018)
Cision: “The LSA Certification was created to help SMB marketing providers and MarTech companies stand out and promote trust between buyers and sellers. Companies that earn LSA Certification follow ethical business practices and have passed a robust review process.”
2019 Forecast: TV Ads Decline 4%, Digital Growth Soars 18% (September 27, 2018)
MediaPost: “After some promising advertising results this year, expect TV advertising to sink back into a decline in 2019 — as digital advertising continues to soar.”
Mobile FM radio ads shown to drive incremental store traffic (September 27, 2018)
Marketing Land: “Mobile FM radio spots provides an average of 22 percent lift in incremental store traffic and up to 32 percent lift for specific categories, according to data out Thursday from radio attribution company Dial Report with the Radio Advertising Bureau.
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