September 27, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
LOCALiQ Boosts HVAC Provider’s Ad Spend 56% with Co-op Advertising (September 27, 2018)
LSA Insider: “While working with an air conditioning contractor in Arizona, representatives of LOCALiQ, the new SMB marketing arm of Gannett’s USA TODAY NETWORK, were having issues getting approval and reimbursement for a newspaper co-op ad.”
Broadly Raises $10M to Fuel Product Development and Accelerate Hiring (September 26, 2018)
Broadly: “Broadly will invest the funding into refining and expanding new communications tools that enable local businesses to better connect with mobile-first consumers, who prefer real-time, responsive communications via text, email, and phone.”
How Pinterest, Google and Amazon Are Improving Visual Search (September 27, 2018)
eMarketer: “Google, Snap, Inc. and Amazon revealed new visual search tools this week, highlighting the upcoming change in how consumers find products and information.”
Snapchat launches multiple e-commerce ad options in time for holiday shopping (September 27, 2018)
Marketing Land: “Shoppable Snap ads are rolling out, and advertisers can now import catalogs to automatically create product ads.”
Facebook opens Stories ads to all advertisers (September 26, 2018)
Marketing Dive: “Facebook bringing ads to Stories — a feature it adopted from competitor Snapchat and also rolled out in its Instagram app — offers advertisers another channel for consumer contact in its ecosystem.”
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