Daily News: ‘Near Me’ Searches, Search & CPG Shoppers, Strong Online Ad Growth Trends

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Pandora: Every Big Brand Now Asking for Location Analytics (September 5, 2018) LSA Insider: “This morning Placed and Pandora announced that they’ve used location analytics and offline measurement on more than 400 campaigns, representing 100 brands over the past several years. The campaigns have driven an incremental 60 million store and local visits according to Placed CEO David Shim.” Study: 82% of Mobile Shoppers have Conducted ‘Near Me’ Searches (September 5, 2018) LSA Insider: “Today, the “near me” qualifier is regularly used when conducting online searches for local businesses and search engines can interpret local intent without it too. On smartphones, consumers enable GPS and location services to remain “on” while browsing, making SERPs more locally relevant.” Pew survey finds marked decline in Facebook user engagement since March (September 5, 2018) Marketing Land: “According to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped back from daily activity and engagement.” Marketers prepped for GDPR see improved consumer trust and engagement, study finds (September 5, 2018) Marketing Dive: “A Deloitte study published last month found that only 34.5% of organizations had achieved full GDPR compliance, with 32.8% hoping to be compliant by the end of the year. Deloitte found that 11.7% are still taking a “wait and see” approach.” Factual Raises $42 Million to Accelerate Growth and International Expansion (September 5, 2018) Business Wire: “The company will use the new funds to fuel international expansion, particularly in the Asia-Pacific (APAC) region, Factual’s fastest-growing market. Factual will establish its APAC headquarters in Singapore, and has hired former Grapeshot (Oracle) executive Chris Pattinson to lead it.” 80 Percent Of Shoppers Say Search Impacts Their CPG Purchase Decisions (September 5, 2018) GeoMarketing: “Approximately 80 percent of CPG shoppers say the searches they make on mobile impact their CPG purchase decisions, and more than 60 percent search multiple times during their purchase journey — indicating that text and voice search is of primary importance to CPG marketers, according to research from Think With Google.” RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’ (September 4, 2018) MediaPost: “RBC Capital Markets’ semiannual survey of 1,770 advertising professionals digs deep into budget allocations, future spend, and return on investments for online advertising to analyze trends.” Bing Ads Enhances ‘Overview’ Tab and Report Downloads (September 4, 2018) Search Engine Journal: “Bing Ads has rolled out several updates designed to help advertisers save time by getting a faster look at performance insights. These updates include enhancements to the ‘Overview’ tab and report downloading capabilities.”

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