Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Cameos on Google: How famous people get their video answers into Google search Aug 10, 2018 by Barry Schwartz With new iOS app, celebrities answer questions in short videos that then appear in search results.
- State of Local Marketing Report 2018 Aug 10, 2018 by Digital Marketing Depot BrandMuscle’s ‘State of Local Marketing Report’ analyzes key trends that impact marketing leaders, serving as a yearly barometer of wins and opportunities in local marketing. The 2018 report: Includes insights based on 2,700+ survey responses from local business partners Analyzes 150K+ data points on local and channel marketing.
- Search in Pics: Android Pie statue, IE logo Post-it notes & Google’s yellow submarine Aug 10, 2018 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Android Pie statue erected at GooglePlex.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- The science of storytelling Aug 10, 2018 by Peter Minnium The importance of storytelling has become universally accepted in today’s marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us.
- Quantcast reports more than 90% of visitors to EU domains grant GDPR consent Aug 10, 2018 by Barry Levine About 81 percent of visitors say yes to every consent choice, according to this consent management platform.
- CDPs: Why now? Aug 10, 2018 by Barry Levine Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.”
- Facebook to reveal country of origin behind Pages Aug 10, 2018 by Greg Sterling New authorization for Pages “with large US audiences” will prevent posting by those who decline to complete the process.
- How to rev up your page speed for better website performance Aug 10, 2018 by Jeremy Knauff Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus.
- Structuring paid search campaigns: Segmentation vs. aggregation Aug 10, 2018 by Megan Taggart Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs.
- 5,000+ Martech Tools: What’s a marketer to do? Aug 10, 2018 by Digital Marketing Depot You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.
- The ultimate guide to using Bing Webmaster Tools – Part 2 Aug 10, 2018 by Christi Olson In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites, Dashboards, Configure My Site and Reports & Data.
- How to take advantage of Facebook’s Advanced Matching Pixel Aug 9, 2018 by Justin Freid If you’re not using Facebook’s Advanced Matching Pixel, contributor Justin Freid says you’re missing out — and he explains why you need to adopt it.
Search News From Around The Web:
About The Author
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
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