August 7, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Facebook Releases Major Overhaul of Local Business Pages (August 7, 2018)
LSA Insider: “Announced yesterday, Facebook has made numerous updates to its Pages, Events and Jobs platforms, all intended to help connect local businesses with customers and cultivate better relationships. The updates include visual redesigns and new additions, as well as tweaks and improvements to current tools.”
How Bing is enhancing search and apparently growing as a result (August 7, 2018)
Search Engine Land: “Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here’s why the underdog search engine is worth another look.”
Voice Assistants, VR Not Critical To Shoppers: Study (August 7, 2018)
MediaPost: “While chatbots and voice assistants are gradually being adopted by consumers, 65% of shoppers in the U.S. and Europe say they either are either not very important or not at all important, based on a new survey.”
The challenge and promise of ‘digital everything’ attribution (August 7, 2018)
MarTech Today: “Contributor Brian Handly explains why attribution is still an unsolved problem despite the proliferation of available data.”
Google My Business Insights Show How Posts from Pages are Performing (August 6, 2018)
Search Engine Journal: “Google My Business has begun offering insights related to how posts from GMB pages are performing.”
Almost no Alexa owners have bought anything with their voice (August 6, 2018)
Quartz: “A report today (Aug. 6) from The Information claims the company has sold about 50 million Alexa smart speakers, which first went on sale in 2014. However, only 2% of Alexa speakers have been used to make a purchase from Amazon in 2018, The Information reported.”
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