- Local reviews on Facebook are becoming increasingly important beyond the platform, showing up prominently in search results on Google for example.
- With Facebook’s August 6 “Recommendations” announcement, prior reviews will be converted into a recommendation and will continue to be displayed and factored into the overall star rating of the page.
- Facebook’s recommendations will only continue to increase in importance/prominence for marketers because: 1.Ease of use will drive more recommendations 2. Ability to surface what businesses are known for 3. Authentic feedback 4. Increased reach
- Ranking in Facebook local searches appears to be a function of two things: location and relevant page engagement. Top local search results have a large number of recommendations and conversations.
- Brands should see local Facebook pages as a powerful tool to support customer service and to answer locally-specific questions.
- Tips for managing a (local) Facebook crisis before it occurs: 1. Help local stores understand their responsibilities; 2. Have an escalation & response protocol; 3. Pre-identify a local page ambassador; 4. Continue to review/refine processes.
https://www.businesscreatorplus.com/replay-how-brands-win-in-facebooks-new-local-first-world/
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