August 30, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Facebook Removes 5,000 Targeting Options (August 30, 2018)
LSA Insider: “In April, Facebook shared that it sought to improve its ad platform following alleged misuse that involved discrimination. The company has recently announced updates to its ad targeting tools designed to defend people against such discrimination.”
Google expands Assistant device network, adds polyglot support (August 30, 2018)
Marketing Land: “Google Assistant devices have an advantage over Echo in international markets. Seeking to capitalize and expand on that, the company is expanding multilingual support and announcing a raft of new partners.”
Managing the stack: Analytics, data management and the new era of marketing (August 30, 2018)
MarTech Today: “Analytics tools aren’t just another level of your martech stack. Contributor Jose Cebrian argues that they should be interwoven throughout the technologies used in the marketing process.”
How marketers can drive mobile user acquisition through diversification (August 30, 2018)
Mobile Marketer: “Coaxing prospects down the funnel typically means gathering and leveraging data points, from where your users live and work to the times of day they check their email or play games on a mobile device.”
Survey: Multi-Location Brands Warm to AI, See It as Most Useful for Email (August 28, 2018)
Street Fight: “Multi-location brands are almost twice as interested in exploring artificial intelligence for analytics as they were last year, according to Street Fight’s latest survey.”
Beyond the Pin Drop: How Augmented Location Will Fuel Mobile Marketing of the Future (August 28, 2018)
MarTech Advisor: “By moving beyond point-in-time pin drop location services to augment the application with user data in context, mobile marketers can provide a more valuable, contextual user experience that will drive engagement and loyalty.”
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