August 24, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Replay: How Brands Win in Facebook’s New Local-First World (August 24, 2018)
LSA Insider: “Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each of their stores, restaurants or business locations. Data show brands will see more engagement and organic reach with a local strategy than with a single, corporate account. But the two strategies are complementary.”
Facebook Flexes Its Location Marketing Muscle (August 24, 2018)
LSA Insider: “Facebook has been on the defensive for most of 2018. The company has struggled to fight its way out of one bad story after another, including a dramatic drop in its stock value in recent weeks after the world’s largest social network underwhelmed investors with its latest quarterly earnings results.”
Mobile sales to hit $117B in 2018 (August 24, 2018)
Mobile Marketer: “Forrester has suggested in past mobile commerce studies that the rate of growth in purchases made via mobile is due to taper off, so the slowing growth rate quoted in this report is consistent with past numbers.”
Survey: Teens cutting back on mobile screen, social media time (August 23, 2018)
Marketing Land: “According to a new survey from Pew Research Center, teens are cutting back on mobile phone and social media usage. Parents, not so much. The study finds that those between 13 and 17 are consciously trying to reduce their screen time.”
Target’s ‘Unprecedented’ Results Score Another Point For Brick-And-Mortar Retail In Fight Against Amazon (August 22, 2018)
Forbes: “Target scored yet another point for brick-and-mortar retailers on Wednesday as it reported its best quarterly comparable sales in 13 years and customer visits to stores picked up to their fastest pace in 10 years, in a performance the company described as “unprecedented.””
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