Daily News: Google Search Dataset Schema, Branded Voice Integrations, Voice Assistants & SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local (July 31, 2018) Street Fight: “Street Fight’s latest survey of multi-location brands reveals they continue to shift digital marketing spending to support their local branches and resellers. Many still find some traditional media more effective than most digital tactics and focus their digital efforts on the corporate e-commerce site or company branding.” Google search adds dataset schema support to search results (July 31, 2018) Search Engine Land: “Google has announced support for datasets markup schema in the Google search results. This makes it possible for searchers to better visualize data represented on a web page directly in Google’s search results.” The key to branded voice integrations: Relevancy and requests (July 31, 2018) SmartBrief: “The voice assistant landscape is rapidly evolving this year, with new products, features and studies unveiled every week. But until now, we haven’t seen new ad opportunities – just baked-in spots transposed from podcast and radio.” What’s The Value Of An Engaged Consumer Minute? Turns Out It’s $1.81 (July 30, 2018) MediaPost: “At a time when so-called “rewarded, opt-in” advertising models are gaining steam on Madison Avenue, MediaPost asked Advertiser Perceptions to poll a representative sample of advertisers and agency executives on what they consider the per-minute value of engaged consumer attention is worth.” Google’s ‘Speed Update’ Has Minimal Impact on Search Results (July 30, 2018) Search Engine Journal: “A test conducted by Link Assistant before and after the Speed Update analyzed the top 30 positions for 33,500 queries across 1 million URLs. According to Link Assistant’s findings, the speed optimization of a page has a high correlation to its position in the SERPs.” How Alexa and Siri are changing SEO: AI and voice search (July 30, 2018) Search Engine Watch: “While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and services.” HERE location data helps Locomizer better define and target audiences (July 26, 2018) HERE: “When advertising targets the right audience at the right time, it benefits both advertisers and consumers. That’s the aim of a new partnership between Locomizer and HERE Technologies that combines the power of location data and audience segments to bring more targeted insights and ROI to marketers and brands.”

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