August 6, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Amazon: The Path to DIY E-commerce for SMBs (August 6, 2018)
LSA Insider: “According to Amazon’s “Small Business Impact Report” from May this year, half of all items purchased on Amazon come from small and medium-sized businesses (SMBs).”
A look at the new Google Ads (AdWords) interface (August 6, 2018)
Search Engine Land: “Contributor Jeff Baum looks at the benefits of the new Google Ads reporting and automation features.”
Hey Siri, how can marketers use voice to drive loyalty and engagement? (August 6, 2018)
Mobile Marketer: “Despite the progress that brands have already made integrating this technology into their strategies, voice activation has largely been untapped within loyalty and promotion strategies.”
Adapting to Google’s latest speed update (August 3, 2018)
Search Engine Watch: “Page speed has always been a priority to maintain search visibility, but before Google’s latest Speed update, this was something predominantly associated with desktop sites.”
Mono Partners with Leading Spanish Service Provider PA Digital (August 1, 2018)
Mono Solutions: “The partnership allows PA Digital to deliver modern websites and additional digital marketing services to small- and medium-sized businesses (SMBs) across all of Spain.”
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