August 9, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Location Data: Kohl’s Store Visits Benefit from Amazon Partnership (August 8, 2018)
LSA Insider: “Location data is extremely useful for business intelligence, decision-making, competitive analysis, product planning and many other purposes beyond advertising and attribution (see Factual webinar).”
Report: 34% of Marketers Purchase Location Data, Only 20% ‘Very Confident’ of Accuracy (August 8, 2018)
LSA Insider: “Location data uses have expanded far beyond marketing, but the primary use remains audience targeting and consumer intelligence. Without massive audiences and in-house technical capabilities, many marketers are left to buy location data.”
Amazon ‘Internal Figures’ Show 50M Echo Devices Sold to Date (August 7, 2018)
LSA Insider: “In an article arguing that voice-commerce is not happening, The Information (subscription required) says “about 50 million” Alexa devices have sold to date.”
Facebook’s content review policy: How it works, the teams & tech behind the reviews & the results so far (August 9, 2018)
Marketing Land: “Since the infiltration of bad actors plaguing the platform during the 2016 elections, Facebook has prioritized its content review process.”
Google extends added character benefits of Responsive Search Ads to text ads (August 9, 2018)
Search Engine Land: “Responsive text ads can display with three headlines and two descriptions with up to 90 characters each. In the meantime, the company is extending the added real estate benefits of these longer units to existing text ads.”
What Amazon Alexa’s ‘Answer Update’ Means For Marketers (August 9, 2018)
GeoMarketing: “The rollout of the feature sees Amazon quietly furthering its commitment to expanding Alexa’s Knowledge Graph.”
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