August 2, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Data: 70% of Emails Opened on Smartphones, Tablets (August 2, 2018)
LSA Insider: “To some people this is old news, but to others it will be a surprise. About 70% of emails are opened on smartphones and tablets. Many people recognize this intellectually but fail to act accordingly.”
Smart Speakers: 47M in the US Today Heading toward 150M Tomorrow (August 2, 2018)
LSA Insider: “Smart speakers and virtual assistants are not an over-hyped “shiny new object” technology platform. They are gaining rapid adoption and also influencing behaviors on other media channels: motivating more voice search on smartphones for example.”
Facebook launches playable ads, tests retention optimization for app advertising (August 2, 2018)
Marketing Land: “After coming out of the gate first with app install ads in 2012, Facebook recently has lagged behind Google and others in developing ad products and features specifically for app marketers. The announcements Friday prioritize long-term value over sheer download volume, putting it on a more equal footing with competitors.”
5 Ways to Optimize for Personalized Search (August 2, 2018)
Search Engine Journal: “Everyone is different. So why should Google’s search results be the same for every individual? That, in a nutshell, is the idea behind search personalization.”
Survey: SEO rated the ‘least popular digital marketing channel’ (August 1, 2018)
Search Engine Land: “A recent survey from Clutch found that SEO was the “least popular digital marketing channel” among the choices offered in the survey. Clutch polled 501 marketers from companies of various sizes with at least 100 employees, with revenues from under $50 million to more than $500 million.”
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